Global Insights Meets Global Recognition

A profile headshot of Ammad Ahmad, Atheneum founder and managing director.
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“I was impressed with how efficiently the Rooster team grasped the essential elements of our business and put together a range of ideas to effectively communicate our work to media, delivering results quickly.
 
“We can rely on the team for advice and support in any realm of the business from PR and marketing to web design and brand messaging, award submissions and employee communications via Glassdoor.
 
“Rooster is always coming to us with fresh, innovative PR ideas to keep Atheneum front of mind in the media, and showcasing our growth as a business to key stakeholders.”

Ammad Ahmad
Managing Director & COO
Atheneum

We’ve been making noise about Europe’s leading global insights platform, Atheneum, and showcasing how getting quick access to expert data and information is the key to business success.

With 10 offices around the world and a network of over 500,000 industry experts, Atheneum matches companies to experts to help them make reliable business decisions.

We’ve profiled Atheneum’s journey – from how it all began, to securing €10m funding, its ongoing expansion and the appointment of vital new talent, to the success of its clients and experts.

Atheneum’s collaboration with online portal Statista led to a unique data report – the Global Economic Outlook Index. By surveying Atheneum’s network of experts, we discovered and broke the story that, despite initial Brexit uncertainties, industry experts’ optimism had in fact trebled since the General Election in December 2019.

Positioning Ammad Ahmad, Atheneum’s co-founder, as a leading business figurehead, we jumped on the news agenda to provide comment and opinion pieces ranging from how to improve gender equality in the workplace, the benefits of Artificial Intelligence and his business predictions. Securing numerous first-person interview pieces as well as an appearance on the ‘Daring To’ business podcast, we boosted Ammad’s profile in the business and B2B media.

But it wasn’t all business – we wanted to showcase the personal side of the company as well as Atheneum’s CSR initiatives, including a partnership with One Tree Planted to support global reforestation.

The results speak for themselves as we secured over 30 pieces of coverage across leading business publications, including Business Matters, Bdaily and Business Leader, and consumer titles New Food Magazine and Angel News.