Cut Above the Rest


Footfall Reach.


Database Reach.


Open Rate.


Newsletter Opt-Ins.

“Rooster, you are as imaginative as ever!

“The campaign with Headmasters was a cost-effective and creative way of generating awareness for Visit St. Pete/Clearwater.

“Job well done and we are thrilled with the results.
Thank you!”

Rosemarie Payne, Director Leisure Travel
Visit St. Pete/Clearwater


Rooster seeks high profile, high footfall partnerships that reach our clients’ key audiences. Fully integrated campaigns targeting, instore, front of store, print and social.


To engage and educate UK consumers on St. Pete/Clearwater in Florida as a ‘must visit’ destination. Planting the seed to ensure the destination makes it on future consideration lists for a holiday. Data capture forms an important part of the activity as being able to communicate with potential visitors to build the relationship over time is paramount.


Headmasters; one of the UK’S biggest hair salon groups with 55 salons across London and the Southeast of England. Who doesn’t talk about holidays while having their hair done!


A month’s instore and social promotion reaching over 40,000 Headmasters clients who visit the stores along with a solus newsletter to their 140,000-database showcasing the destination. Promoted across all Headmasters social channels – Facebook, Instagram and Twitter.


We gave consumers the option of entering a competition for a 7-night holiday for a family of four to St. Pete/Clearwater with British Airways Holidays. We received 4,720 entries and opt-ins to our monthly consumer newsletter. All entries received a British Airways Holiday ‘special offer’ after the event.