Nevis. Putting the Caribbean Destination on the Map
Key Metrics.
55+
Coverage Hits
306m
Online Readership
2.71m
Est. Online Views
2023 was a stellar year for the Caribbean Island of Nevis.
With eight journalists hosted on island and tier one coverage coming in droves, there’s no doubt that Nevis was firmly back on the map amongst the best of the UK’s media in 2023.
Rooster secured over 50 pieces of coverage, including 19 articles across tier one publications, resulting in the island finally getting the recognition it deserved.
By positioning Nevis as one of the last ‘untouched’ islands in the Caribbean, journalists flocked to the destination with the likes of Conde Nast Traveller, The Times, The Telegraph, Daily Mail and HELLO! Fashion all paying a visit.
The Times said they were “crazy in love with Nevis” while Conde Nast Traveller produced an in-depth destination feature that highlighted Nevis as one of the last authentic Caribbean islands.
We tasked Rooster with generating top-tier UK coverage for the island of Nevis to build awareness and drive bookings amongst our discerning target audiences, and the team exceeded our expectations.
Devon Liburd • CEO • Nevis Tourism Authority
Selected Coverage
