Putting Nevis on the Map

Nevis Tourism Authority Putting Nevis on the Map RoosterPR
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“We tasked Rooster with generating top-tier UK coverage for the island of Nevis to build awareness and drive bookings amongst our discerning target audiences, and the team exceeded our expectations.
 
“Through a never-evening press office, strong press trip programme and innovative campaign work, Rooster secured quality coverage across key titles including The Times, The Telegraph, Conde Nast Traveller, HELLO! Fashion, and many more.
 
“It has been a pleasure to work with Rooster’s dynamic, creative and friendly team.”

Devon Liburd
CEO
Nevis Tourism Authority

“This is an island whose motto is ‘rush slowly’.

“Only 36 square miles in size, this is the very definition of that fantasy island you thought you’d missed by 40 years thanks to cruise ships, resort hotels and charter flights.”

Rob Crossan
Conde Nast Traveller

2023 was a stellar year for the Caribbean Island of Nevis.

With eight journalists hosted on island and tier one coverage coming in droves, there’s no doubt that Nevis was firmly back on the map amongst the best of the UK’s media in 2023.

Rooster secured over 50 pieces of coverage, including 19 articles across tier one publications, resulting in the island finally getting the recognition it deserved.

By positioning Nevis as one of the last ‘untouched’ islands in the Caribbean, journalists flocked to the destination with the likes of Conde Nast Traveller, The Times, The Telegraph, Daily Mail and HELLO! Fashion all paying a visit.

And the coverage was better than we could have imagined…

The Times said they were ‘crazy in love with Nevis’ while Conde Nast Traveller produced an in-depth destination feature that highlighted Nevis as one of the last authentic Caribbean islands. It doesn’t get much better than that!