Av Domain Authority.
“Finding the right campervan was the easy part. We’d heard about a site called Camptoo, the Airbnb of the camping world. You just pop in your trip details – how long you’re going for, where you’re driving to, where you’ll collect from – and Camptoo does the rest.
“There was something special about this trip that a simple country cottage couldn’t match.
“We’d felt like explorers, fighting our way through the bracken of mundanity, orienteering around inconvenient obstacles and squeezing along narrow tracks, but feeling a greater sense of accomplishment all the while. We’d chosen the scenic route – and, boy, were we smug that we’d soaked up the view!”
Not content with being simply another travel brand, we set out to position Camptoo as the expert in all things #VanLife and slow travel through the curation of expert guides, lifestyle tips and newsjacking.
Our ‘head of wanderlust’ curated travel and lifestyle guides on everything from the best sites to explore in Scotland to why a European road trip is the perfect way to get back to nature and maintenance tips for van owners. Jumping on the latest travel trends with data backed insights enabled us to promote the brand as a trusted voice in the wider industry, with comments from our Camptoo spokesperson regularly appearing alongside that of industry stalwart Simon Calder.
In 2022 we facilitated a partnership with Decathlon, the largest sporting goods retailer in the world, on a mutually beneficial social media competition to not only increase brand awareness amongst key target audiences but to increase follower numbers, engagements and clicks through to the Camptoo website. The results?
- Likes: 546
- Comments: 580
- Reach: 10,119
- Engagement rate on reach: 22.34%
The cherry on top being that we also secured not one but three Camptoo blogs on the Decathlon website – evergreen content that provided a solid boost to SEO.
Our creative approach to PR enabled Camptoo to transform from a niche travel brand into a leading travel and lifestyle brand dubbed the ‘Airbnb’ of motorhomes. Our approach generated a 211% increase in media coverage between 2018 and 2022, massively boosting both brand presence and consumer awareness in the UK.