The Cyprus Tourism Organisation releases halloumi ‘food art’ images to celebrate the launch of its halloumi-themed pop-up restaurant.
To celebrate the launch of its halloumi-themed pop-up “Say Hallou-mi to Cyprus!”, the Cyprus Tourism Organisation (CTO) has unveiled portraits of Cyprus’ best known celebs, made from halloumi!*
The CTO worked with renowned food artist Prudence Staite to create the profiles, each of which have been carefully burned onto slices of halloumi.
Whereas many other cheeses would melt when subjected to high temperatures, the Cypriot national cheese is known for its very high melting point (that’s why it’s so perfect for grilling on BBQs). This meant the artworks could be created by charring the designs onto the cheese without it melting.
The celebrities depicted in the halloumi portraits are:
- Cypriot entrepreneur Theo Paphitis, Founder of Ryman Stationery, Robert Dyas and Boux Avenue
- British baker Paul Hollywood, who spent six years working in Cyprus and met his wife on the island
- Singer-songwriter George Michael, whose father was a Cypriot restaurateur
- Singer, presenter and businessman Peter Andre, who is of Cypriot descent
- Aphrodite, goddess of love, who is said to have been born on the island of Cyprus
- & Sir Stelios Haji-Ioannou, Founder of easyJet, whose family comes from the Troodos Mountains in Cyprus
Theo Paphitis
Dragon’s Den star, retail entrepreneur and proud Cypriot Theo Paphitis was born in Limassol in 1959. Theo is Founder of the Theo Paphitis Retail Group, which encompasses Ryman Stationery, Robert Dyas and Boux Avenue. The combined group comprises over 350 stores and 4,000 employees who serve over 28 million customers a year.
Theo Paphitis, who is supporting the ‘Say Hallou-mi to Cyprus!” pop-up restaurant campaign, said: “Cyprus and its food are true passions of mine and the pop-up restaurant will bring the delicious Cypriot cheese, halloumi, to every dish on the menu…even the dessert! I’m sure many other people will fall in love with the Cypriot national cheese once they’ve tried it – and perhaps even visit Cyprus to discover the rest of the island’s delicious cuisine and wine.”
Paul Hollywood
British baker Paul Hollywood worked in Cyprus for six years before returning to the UK and rising to fame as a TV chef. He was working as Head Baker at the 5* Annabelle hotel when he met his wife, Alexandra, who was a scuba diving instructor at the time. The couple married two years later in Cyprus and return to the island regularly for family holidays.
Paul’s portrait has been charred into ‘flaounes’, a Cypriot cheese-filled pastry which is usually topped with sesame seeds.
George Michael
Legendary singer-songwriter and record producer George Michael, born Georgios Kyriacos Panayiotou, rose to fame as a member of Wham! George’s portrait, laid out in a Cypriot restaurant setting, gives a nod to his father Kyriacos “Jack” Panayiotou, who was a Cypriot restaurateur.
Peter Andre
Australian singer-songwriter, presenter, TV personality and businessman Peter Andre is of Cypriot descent; his family relocated from Cyprus to Sydney in 1979 but Peter still returns to the island for family holidays.
The artwork of Peter’s face, burned onto a halloumi and mushroom burger and lying next to a pair of BBQ tongs, hints at his Australian nationality.
Aphrodite
According to legend, Cyprus is the birthplace of Aphrodite, the goddess of love. Visitors to Cyprus can see ‘Aphrodite’s Rock’ – the fabled birthplace of Aphrodite – and the Baths of Aphrodite, a secluded pool where the goddess is said to have seduced Apollo.
Sir Stelios Haji-Ioannou
Self-proclaimed “serial entrepreneur” Sir Stelios Haji-Ioannou is best known as the Founder of easyJet. His father’s family comes from Pedoulas village, high in Cyprus’ Troodos Mountains, and his mother’s family comes from the village of Laneia, located at the bottom of the mountains. Sir Stelios’ portrait has been created on a stuffed pepper and laid out on an airline tray.
Orestis Rossides, UK Director of the Cyprus Tourism Organisation, said: “We’re delighted with the hugely positive reaction to the launch of our halloumi-themed restaurant and hope these halloumi artworks are just as popular. We’re so proud of the celebrities with Cypriot-links who have made a name for themselves here in the UK and these artworks are a light-hearted recognition of their successes.”
The CTO’s halloumi-themed pop-up restaurant, ‘Say Hallou-mi to Cyprus’, which has been designed to entice people to visit Cyprus by showcasing its national cheese, will open at 100 Hoxton for two weeks from tomorrow, Monday 13th November.
Created especially for the event by Executive Chef Francis Puyat, the menu comprises an array of halloumi-inspired dishes including: halloumi and cauliflower fritters, grilled courgette and halloumi salad, chargrilled halloumi flatbread, crumbed halloumi fingers and halloumi ice cream. The pop-up is expecting huge demand so customers are strongly advised to book asap. To make a booking, visit www.100restaurants.co.uk/100-hoxton-reservations/.
Cyprus – the third largest island in the Mediterranean – attracts over two million tourists annually. Cyprus is a year-round island appealing to a wide range of personal tastes and lifestyles, from families and couples, to the most discerning of culture and nature-oriented travellers. For more information, go to www.visitcyprus.com, www.facebook.com/visitcyprus.uk or www.twitter.com/visitcyprus.
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Notes to Editors
*These images have been created to pay respect to each celebrity and show Cyprus’ pride in the success of people with close links to the island. Please note, unless stated, the images have not been endorsed by the celebrities themselves.
- Hi res images of the celebrity profiles can be downloaded here: https://we.tl/NnExfQ3ipM
- Hi res ‘behind the scenes’ images of the profiles can be downloaded here: https://we.tl/SZvFl5SSjP
- Hi res images of the pop-up restaurant can be downloaded here: https://we.tl/qKzT8OoT9H
For further press information, please contact:
Allie Ford/Emma Arthurs/Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: [email protected]
About the Cyprus Tourism Organisation
Cyprus – the third largest island in the Mediterranean – attracts over two million tourists annually. Cyprus is a year-round island appealing to a wide range of personal tastes and lifestyles, from families and couples, to the most discerning of culture and nature-oriented travellers.
Tourists are attracted by the island’s legendary hospitality, glorious coastline and stunning mountain villages. There is something to suit everyone – family resorts, world class spas, golf courses, marinas, agro-tourism and food and wine trails. The active can enjoy the warm waters of Cyprus for diving and waterskiing while adventure seekers can explore the island’s beauty with trekking or bird-watching tours, while golfing enthusiasts play on award winning courses.
The island boasts the cleanest bathing waters in Europe, combined with a rich cultural heritage, a variety of agro-tourism projects and a wide choice of special interest activities.
For more information: www.visitcyprus.com
