Our Senior Team.

We combine decades of experience across PR, communications and marketing. From travel and tourism to property, placemaking, consumer and b2b/corporate brands, our team blends strategic thinking with creative storytelling to deliver work that drives results.

  • Henry Hemming

    Henry Hemming

    CEO

    An ex-journalist, Henry founded Rooster in November 1999. With extensive experience across communications, brand strategy and business leadership, he oversees the agency’s strategic direction, growth and operations, working closely with clients and teams across the business.

  • James Brooke

    James Brooke

    MD

    James has spent more than two decades helping brands build profile, reputation and commercial success through strategic communications. He works across Rooster’s client portfolio, leading senior counsel, business development and integrated campaign strategy across travel, lifestyle and corporate sectors.

  • Gowri Biswanath

    Gowri Biswanath

    Finance & Operations Director

    Gowri oversees Rooster’s financial operations, planning and reporting. With a strong background in finance and business management, she plays a key role in supporting the agency’s growth, operational efficiency and long-term strategic planning across all areas of the business.

  • Yasmine Triana

    Yasmine Triana

    Director & Head of PR

    Yasmine leads Rooster’s B2B, Corporate and Property teams, developing integrated communications campaigns across a wide range of clients. With extensive agency experience, she specialises in media relations, strategic storytelling and delivering impactful campaigns that build brand visibility and reputation.

  • Emma Arthurs

    Emma Arthurs

    Head of Travel

    Emma oversees Rooster’s specialist Travel Team and a portfolio of leading travel, tourism and hospitality clients. She provides senior strategic counsel across media relations, campaign development, crisis communications and brand positioning, delivering integrated campaigns that drive awareness and engagement.

  • Julie Aguilera

    Julie Aguilera

    Head of Consumer

    Julie leads Rooster’s consumer PR campaigns across lifestyle, hospitality and retail brands. She specialises in creative storytelling, influencer engagement and integrated campaigns that connect brands with audiences through culturally relevant communications that deliver visibility, engagement and commercial impact.

  • Jayne Brooke

    Jayne Brooke

    Head of Marketing

    Jayne develops and activates integrated marketing campaigns for clients across the travel, hospitality and lifestyle sectors. With extensive experience in brand marketing, partnerships and campaign delivery, she works closely with clients to create strategic marketing activity that drives visibility, engagement and commercial results.

Independent, collaborative and commercially focused, we partner with clients to build profile, protect reputation and create lasting impact.

Send us your brief.