Givergy Appoints Rooster PR to Manage its Press and Social
Givergy, an award-winning fundraising technology company, has appointed Rooster PR to manage its UK press office and select social media channels.
Founded in 2009, Givergy offers a range of cutting-edge technology platforms to help charities raise more at live fundraising events and online. The company does this through three principle products: Givergy Access, Givergy Managed and Givergy Mobile.
Rooster will manage Givergy’s proactive and reactive press office in the UK and handle all media enquiries. The agency will be responsible for identifying editorial opportunities to raise awareness of key auctions and raffles and raising the company’s profile through media interviews.
PR activity will focus predominantly on driving press coverage for Givergy’s newest product, Givergy Access, following the site’s launch in October: www.Givergy.com. This is a simple, innovative platform which allows the public to take part in flexible auctions and raffles, or purchase ‘buy it now’ items. The site gives people the chance to win incredible money-can’t-buy items and experiences that aren’t available anywhere else. Listings vary from high-profile celebrity meet-and-greets and signed memorabilia, to concert tickets and sporting events. Recent lots include a stay at Sir Richard Branson’s luxury Maasai Mara safari camp and a VIP package for Status Quo’s ‘Accept No Substitute’ tour.
The Rooster team will also be responsible for devising and managing a comprehensive social media strategy to amplify the Givergy Access platform and catapult it into the online auction stratosphere.
“Since our recent rebranding, Givergy has been going from strength to strength and we have lots of exciting plans in the pipeline. It’s great to be welcoming Rooster PR onboard to help raise awareness of our work as we continue to grow,” said Givergy’s Director of Business Development, Jon Douglas.
“We’re proud to be adding such a reputable company to our expanding portfolio of charity clients. We look forward to utilising our expertise to help raise awareness of Givergy’s amazing range of auction and raffle prizes and, ultimately, help its charity partners raise more,” said Rooster’s Managing Director, James Brooke.
With offices in London, Toronto, Calgary and New York, Givergy helps charities around the world raise more for incredible global causes. In 2015, Givergy has raised over £25 million for more than 1,200 incredible causes through an array of interactive fundraising products.
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Founded in 2009, Givergy is an award-winning company which offers a range of cutting-edge technology platforms to help charities raise more at fundraising events and online. In 2015, Givergy has raised over £25 million for more than 1,200 incredible causes through an array of interactive fundraising products. With offices in London, Toronto, Calgary and New York, Givergy helps charities around the world raise more for incredible global causes.
Givergy helps charities Raise More through three principle products:
Givergy Access is a simple, effective online fundraising platform which allows users to take part in flexible auctions and raffles or purchase ‘buy it now’ items. It gives people access to exclusive, high-profile, money-can’t-buy items and experiences that aren’t available anywhere else!
Givergy Managed is an innovative technology platform which revolutionises live fundraising events – from large gala dinners to informal art exhibitions or golf days – in order to help charities raise more for their incredible worldwide causes.
Givergy Mobile is a PC & mobile optimised platform which gives charities more flexibility to increase the chance of guests getting involved and ensures bidders are personally kept up to date with the progress of the auction. The mobile platform is optimised for mobile, tablet and PC web browsers.