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Brace Yourselves: ‘Heating Wars’ Season is Upon Us

Brace Yourselves: ‘Heating Wars’ Season is Upon Us
4 January 2018 James Brooke
  • Nearly half of UK households (46.25 per cent) argue over the heating
  • The average Brit has 28 heating-related rows, equivalent to two arguments a week, throughout the colder months
  • 66 per cent of women want the heating turned up at home whilst 60 per cent of men lobby for it to be turned down
  • Women beat men in heating wars 65 per cent of the time
  • The cost of heating is the most popular cause of disagreements over household temperatures (25.6 per cent)

Averaging just five degrees centigrade[1], January is the coldest month of the year in the UK and as the mercury drops, it would appear tempers are rising when it comes to heating our homes.

Along with winter bugs, comfort eating and JOMO (Joy of Missing Out),[2] research by OnePoll, commissioned by Swedish wood burning stove manufacturer, Contura, reveals that “Heating Wars” are a seasonal staple for nearly half of UK households (46.25 per cent).[3]

Temperature obsessed Brits have, on average, 28 heating-related arguments during the colder months – that’s two fights a week.

Heating their homes for an average seven and a half hours every day – although an impressive one in five claim to need only 3-4 hours to stay toasty – Brits spend an average of £52 each month to heat their homes through the winter months – totalling a nationwide bill of £3.9bn.

Given the cost of heating our homes, it is unsurprising that a quarter (25.6 per cent) of respondents feel that arguments are triggered by partners, children or housemates’ indifference to the expense of turning up the thermostat.

And in the latest of the Battle of the Sexes, findings show that, overwhelmingly, women feel the cold more, with two thirds (66 per cent) wanting the heating on more or higher.

Conversely, 60 per cent of men are hell bent on turning the heating down or off.

Both male and female respondents point to the women of the house as typically winning out on the heating-related rows – 65 per cent of the time.

More than 1 in 10 women (13 per cent) admit to feeling very irritable when cold, whilst men are far more likely to suffer from irritability when their home is too hot (14 per cent).

However, a fifth of both men and women are equally placated with a comfortable temperature of 20 degrees.

When it comes to alternative ways of keeping warm, we Brits favour layering up with warm clothes (two thirds), duvets, blankets, drinking hot drinks or closing doors (over 1 in 4), hot meals (one third), and cooking (one fifth). Hot baths and showers also ranked highly.

Phil Wood, Contura’s country manager for the UK, said: “Heating will be setting households ablaze this winter and the lines of battle are firmly drawn based on gender. When it comes to men and women’s temperature preference, the kindling at the core of these arguments is clear: cost.”

For more information on Contura, please visit


Notes to editors:

  • Research carried out by OnePoll on behalf of Contura, with a nationally representative sample of 2,000 UK adults, between 17-21 November 2017
  • Rooster PR will coordinate comment, interview and profile opportunities for Contura UK Country Manager, Phil Wood. The Contura PR team will also arrange visits to the nearest Contura Design Centre dealerships or the Contura showroom in Doncaster to see the product range.
  • Sources detailed in footnotes.

For further press information:
Alex Fenton/Jo Kendall/Julie Aguilera
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About Contura
Contura is Europe’s leading manufacturer of wood burning stoves, offering an extensive range of classic and contemporary wood burners; from traditional insert stoves suitable for existing fireplaces, to freestanding statement models made with innovative materials such as soapstone.

Starting at £1,250, Contura stoves are premium yet affordable. Award winning, timeless Swedish design means the products complement or enhance any style of home, whilst also offering outstanding performance, maximum efficiency, practicality and ease of use.

Designed and assembled at the factory located in Markaryd, Sweden, and manufactured to the highest standards, Contura stoves are highly energy efficient, offering powerful convection, superior combustion technology and clean burning systems. Currently, 75% of Contura stoves are DEFRA Clean Air Act exempt and thus approved for use in Smoke Control Areas.

Contura stoves can be purchased through a network of 165 independent retailers nationwide.

Contura is part of the NIBE group, a Swedish manufacturing company producing world class solutions in sustainable energy across Europe, North America, Asia and Australia.


[2] Contura ran a survey in December 2016 which found that 85 per cent of Brits are relieved at not having to go out, preferring a quiet, cosy night in at home instead.

[3] Figure excludes single occupant households