B2B/Corporate News
Prominence + The Machine: How to Create a GEO Strategy in an AI-dominated Media Landscape
In 1997 the ‘Deep Blue’ supercomputer beat reigning world champion, Garry Kasparov, at chess for the first time. This was a watershed moment in artificial...
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Direct Travel Announces Global Rollout of Avenir Travel Edition
February 17, 2026 — Direct Travel today announced the global rollout of Avenir Travel Edition, its modern travel solution designed to help travel managers operate...
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Being Ghosted by LLMs? GEO Isn’t Broken; But Your Website Might Be.
The backbone of any GEO strategy is a fully optimised website. In fact, we’d go as far as to say there is little point in...
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PR, Myself, and (A)I: An Introduction to GEO
AI: the elephant in the room that’s so large, there’s room for little else, but what does it actually mean for businesses and their PR?...
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PRGN Welcomes Rooster as Newest Member Agency in London
(London/New York, Nov. 12, 2025) – The Public Relations Global Network (PRGN) announced today that Rooster, a leading public relations and communications agency in London,...
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Netherlands Olympic Committee Renews Long-Standing Partnership with ATPI Sports Travel
ATPI Sports Travel, the specialised division of leading global travel and events management company, ATPI Group, has been selected as the Travel Supplier for the...
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Direct Travel Acquires ATPI
Denver, CO – September 22, 2025 – Direct Travel, Inc., a leader in corporate travel management, has announced the acquisition of its long-time strategic partner,...
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ATPI Group Reveals Significant Gains in Carbon Reduction in 2025 Sustainability Report
Leading travel and events management company ATPI Group, has today published its 2025 Sustainability Report, marking the company’s second annual review of its global activities,...
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Championing Forbes 30 Under 30 Success Across Industries
Most recently, we supported Raffolux Co-Founder and CEO, Gerry Lianos – who had previously applied without success through another agency – in earning a place...
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Corporate Events Set to Generate Over £300 Million for Blackpool by 2028
Meet Blackpool, the iconic North-West coastal town’s conference bureau, reveals that corporate events have already generated £3,233,775 in economic benefit for the local area in...
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Center Parcs Upgrades Corporate Offering with Premium Forest-Inspired Menu
Image: New gala dinner dessert options, including Mango and passionfruit dome (V, GF, VE), Chocolate forest pinecone, Strawberry toadstool, and White chocolate and raspberry cheesecake...
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Center Parcs Launches Three Next-Gen Activity Hubs for Corporate Events
Center Parcs Conferences & Events has opened three new interactive activity centres for corporate bookings at Sherwood Forest and Woburn Forest, to meet rising demand...
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JENZA Now a Certified B Corporation™
JENZA exists so that young people never have to choose between getting a job or going travelling, enabling young people to earn and explore in...
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Rooster Appointed by Meet Blackpool to Position Iconic Seaside Resort as Premier Conference Destination
Combining its MICE, destination PR, B2B travel and hospitality expertise, Rooster will help raise awareness of the quintessentially British seaside resort as an attractive conference...
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ATPI Group Transforms Guest Management with Industry-First Product Launch
Leading travel and events management company, ATPI Group, announces the global launch of ATPI EventsHub, the group’s end-to-end guest management platform designed to effortlessly handle...
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ITB BERLIN: Atmosphere Core to Launch First Heritage Hotel in Europe
ITB BERLIN, 4th March, 2025 – Marking a global first, Atmosphere Core, a leading name in hospitality in South Asia, is making its first foray...
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Corporate Events Poised for Strong Growth in 2025, Finds Center Parcs Research
Following a record year for corporate bookings in 2024, Center Parcs Conferences & Events has released its inaugural whitepaper titled The Value of Corporate Events,...
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Zeus Hires Chief Technology Officer to Lead Global AI Strategy
Zeus, a pioneering leader in digital freight, has appointed Jan Riethmayer as its inaugural Chief Technology Officer. Jan will spearhead Zeus’ global tech strategy, driving...
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Jules Verne Pioneers New Brand Identity
Small group escorted tour operator, Jules Verne, has announced the launch of its new brand identity, now live across all communications and channels. As a...
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Sealing the Autism Employment Gap One Soundproof Meeting Pod at a Time
Modular meeting pod provider MuteBox has donated one of its flagship products to enhance office acoustics and foster a more neuroinclusive workspace for the UK’s...
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Five Ways to Elevate Your Communications Strategy in 2025: Timing is Everything.
Simple tips to maximise each and every opportunity within your comms strategy: Media are working towards a packed calendar of events, seasonal hooks, and anniversaries....
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