El Gouna, Egypt, Becomes an Official Partner of Aston Villa Football Club

Aston Villa Football Club has announced El Gouna, Red Sea, as an Official Partner for the remainder of the 2025/26 season.

The partnership promotes the Egyptian resort town through a multi-media campaign, series of branding, and storytelling through Aston Villa FC’s promotional program. El Gouna is also featured prominently across Aston Villa FC’s training kit, worn by the men’s first-team players and supporting staff.

This partnership is aimed at further strengthening El Gouna’s visibility efforts within the UK market to promote to the destination to British holidaymakers.

Jennie Mårtensson, El Gouna’s Regional Director of Sales for the UK says: “The UK is an increasingly important market for El Gouna, with strong growth in passenger numbers underscoring its popularity, having seen a 102% increase in visitors from easyJet holidays for winter 25/6. The UK market remains a key focus for expansion, and our partnership with Aston Villa offers an ideal platform to engage a large and loyal football audience.

We expect this increased visibility to support our trade partners, particularly for holidaymakers travelling from Birmingham, where there are as many as five direct flights to Hurghada each week. This partnership is the start of a series of exciting announcements to come in 2026, and we look forward to working closely with our trade partners and Aston Villa to fulfil our ambition to make El Gouna a household name in the UK.”

Located just 30-minutes from Hurghada International Airport, El Gouna is an Egyptian Red Sea resort town primed for British holidaymakers looking for year-round sunshine less than five hours from the UK, all with an affordable price tag. Home to 18 of Egypt’s finest hotels, nine PADI diving centres, over 120 bars and restaurants, 10km of golden shoreline, and 36 islands, El Gouna is a versatile destination for families, couples, solo travellers, and groups of friends alike.

Reached in just five hours from nine regional UK airports, including Aston Villa FC’s home city airport in Birmingham, El Gouna is bookable through easyJet Holidays, Expedia, direct, and through a range of bed banks – agents are able to browse with ease to find the best price to quote for their customers.

Agents wanting to learn more about how to sell the destination can complete the online training platform here www.ElGounaSpecialist.com.
For more information, please visit: https://www.elgouna.com/

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For further press information, please contact:
Peter Gregory | Olivia Hazelden-Kingdon
Rooster.
T: +44 (0)203 440 8930
E: Orascom@rooster.co.uk
W: Orascom Rooster Newsroom / rooster.co.uk

About Orascom Hotels Management
Orascom Hotels Management is the hotels management arm of Orascom Development Group, incorporated to drive profits by leveraging the Group’s growing guest-room inventory, town infrastructure and tourism expertise. The portfolio consists of 35 operating hotels, comprising a total of more than 8,000 guest-rooms across five countries: Egypt, UAE, Oman, Montenegro, and Switzerland. Expansion plans include seven hotels in Montenegro, eight in Morocco, eight in Oman, three in Switzerland and three in Egypt. For more information, visit www.orascomhm.com

About Orascom Development
Orascom Development Holding (ODH) is a leading developer of fully integrated destinations, including hotels, residential units, and leisure facilities such as golf courses, marinas and supporting infrastructure. ODH offers a diverse portfolio of worldwide destinations covering Egypt, the United Arab Emirates (UAE), Oman, Morocco, Montenegro, Switzerland, and the United Kingdom. The group operates a total of 33 hotels with 7,177 rooms and controls approximately 101.0 million sqm of land. For more information, visit www.orascomdh.com