Orascom Hotels Appoints Rooster to Raise Awareness of New Destination Resorts
Orascom Hotels Management, one of the world’s fastest growing hotel operators, has appointed Rooster PR to handle all consumer and trade PR, and raise awareness of the brand and its ever-growing hotel and destination resort portfolio within the UK market.
The appointment comes after a successful and long-standing relationship with Orascom Development, which saw Rooster deliver on a five-year retained press office contract, focusing on its two existing resort towns of Taba Heights and El Gouna in Egypt.
Through a press office-led programme, Rooster will bring the Orascom brand and its resorts to life in the UK media, by inviting journalists to experience the resorts and their all-encompassing offering first hand. In addition, Rooster will communicate Orascom Hotel’s brand story and mission through a thought-leadership programme, media briefing events, and the company’s return, after a five-year hiatus, to World Travel Market in November 2019.
Jens Freise, Chief Commercial Officer, said: “We’re delighted to be working with James and the Rooster PR team again, as we look to leverage their expertise in the travel and tourism PR sectors to increase visitors from the UK. With the rapid growth of our hotel portfolio, in some of the world’s most sought-after destinations, we’re excited by what can be accomplished in the months and years ahead.”
James Brooke, Managing Director at Rooster PR said: “Having worked successfully with Orascom Development from 2009 – 2014, it’s a real honour to have been appointed again and to a much wider brief that encompasses a stunning collection of destination resorts. The team is looking forward to delivering a PR programme that drives awareness, and crucially, visitors from the UK.”
For more information on Orascom Hotels Management, visit: www.orascomhm.com
For further press information, please contact:
Hannah Carlisle/Charlotte Wright/Arabella Halfhide/James Brooke
T: +44 (0) 20 3440 8930
E: [email protected]
About Orascom Hotels Management
Orascom Hotels Management is the hotels management arm of Orascom Development Group, incorporated to drive profits by leveraging the Group’s growing guest-room inventory, town infrastructure and tourism expertise.
The portfolio consists of 34 operating hotels, comprising a total of more than 7,000 guest-rooms across four countries: Egypt, UAE, Oman and Switzerland. Expansion plans include seven hotels in Montenegro, eight in Morocco, eight in Oman, three in Switzerland and three in Egypt. For more information, visit www.orascomhm.com