El Gouna, the Red Sea’s Sustainable Town, Reports Rapid Growth in British Visitors
Egypt has once again ranked highly in the list of the most visited countries in the world, having seen a 36.8% increase in visitors in 2018, according to the United Nations World Tourism Organization (UNWTO) 2019 Tourism Highlights Report.
This impressive growth has been mirrored in the increase of British visitors to El Gouna, as the Red Sea destination reports a 25% revenue growth from British tourists’ year to date; with September being the peak month, with a total 43% growth year-on-year.
Celebrating its 30th year since inception by Orascom Development in 1989, what started as one man’s vision to build a house on the Red Sea, has become one of the most successful integrated destination towns in the world, and a business model that is now being implemented in seven countries across the globe.
Spanning 36.8 million sqm of Egyptian dessert, the resort town of El Gouna has been transformed into a sustainable green oasis, benefitting from year-round residents and tourists. Made up of 36 interlocked islands, surrounded by Red Sea lagoons, it’s home to 18 hotels, ranging from budget 3* hotels to 5* A-lister luxury hideaways. In addition, there are two golf courses, 11 spas, nine diving centres and seven world-class kitesurf stations, providing a wide variety of activities for all ages.
Jens Freise, Chief Commercial Officer of Orascom, commented: “With increased airlift to Hurghada International Airport from the UK, we’ve seen a fantastic uplift in tourism to El Gouna, which we believe will continue into 2020.”
“We have a number of exciting projects in the pipeline as we look to grow and develop El Gouna; currently we’re working on the expansion of our two golf hotels, by opening an additional 100 rooms by November 2020, designed to cater to the discerning golf traveller. Also, 2020 will see the opening of the first phase of GCCC (Gouna Cultural and Congress Centre), which will put El Gouna high on the map for cultural events in Egypt.”
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About Orascom Hotels Management
Orascom Hotels Management is the hotels management arm of Orascom Development Group, incorporated to drive profits by leveraging the Group’s growing guest-room inventory, town infrastructure and tourism expertise.
The portfolio consists of 34 operating hotels, comprising a total of more than 7,000 guest-rooms across four countries: Egypt, UAE, Oman and Switzerland. Expansion plans include seven hotels in Montenegro, eight in Morocco, eight in Oman, three in Switzerland and three in Egypt.
For more information, visit www.orascomhm.com
About Orascom Development
Orascom Development Holding (ODH) is a leading developer of fully integrated destinations, including hotels, residential units and leisure facilities such as golf courses, marinas and supporting infrastructure. ODH offers a diverse portfolio of worldwide destinations covering Egypt, the United Arab Emirates (UAE), Oman, Morocco, Montenegro, Switzerland and the United Kingdom. The group operates a total of 33 hotels with 7,177 rooms and controls approximately 101.0 million sqm of land.
For more information, visit www.orascomdh.com