Ambassador Cruise Line Partners with Boom Radio to Launch “One More Dream” – a Once-in-a-Lifetime Comeback Story!

Logos and Talent images available to download here.

Affordable quality cruise line and the radio station for the Baby Boomer generation come together to help get a band or artist to where they should belong.

With new research finding that over three quarters (76%) of Brits have at least one lifelong aspiration they’ve not yet been able to fulfil*, Ambassador Cruise Line has teamed up with Boom Radio to launch ‘One More Dream’, an exciting new project offering performers who hoped for success generations ago a chance to claim their place in the limelight at last.

A flagship partnership for both Ambassador and Boom, ‘One More Dream’ brings together two brands that share a deep understanding of the Baby Boomer audience and will follow the search for a band, group or solo artist whose path to fame may have faltered the first-time round – as life got in the way – but whose talent and passion deserves to shine at last.

‘One More Dream’ was launched on Boom Radio by David Hamilton earlier this month, and the station’s website visitors and listeners have until Wednesday 4 February 2026 to put themselves and/or their bandmates forward for a well-deserved, belated stab at stardom. Entrants will be invited to share their stories as well as their music as part of the nationwide search for the band, duo or individual who believes they deserve that second chance.

Once the call for entries comes to an end on 4 February, and following a rigorous selection process, a shortlist of acts will be taken through to a judging session with an expert panel comprising Boom Radio presenters Graham Dene and Judi Spiers, along with some famous music artist names that will be revealed very soon…

The winning band will enjoy, at last, the experience they once dreamed of. Having been guided and mentored at a rehearsal session by well-known figures in music, they will then be brought to London’s legendary AIR Studios to lay down a professionally produced track with the world-renowned No.1 hit-making producer, Mike Batt.

With the recording set to take place on 26 March, Boom Radio listeners will be able to follow the band’s progress as ‘One More Dream’ builds towards its finale with the band’s journey set to be documented on air and online, supported by full-scale digital activity and social media content captured throughout the process.

The spotlight will then shine on the band for the crowning moment of their ascent, with a special headline performance aboard Ambassador’s first lady of the sea, Ambience, later this year. Guests sailing on the four-night One More Dream – Hamburg’s Festive Delights itinerary, departing London Tilbury on 6 December 2026, will see the band’s dreams reach fruition as they perform their winning song live, alongside a selection of additional tracks, in the Palladium, the ship’s main, multi-tiered theatre and entertainment venue

One lucky Boom Radio listener will also win a cruise for two on board December’s One More Dream – Hamburg’s Festive Delights sailing through a dedicated on-air competition that will run for two weeks from 13 April through to 26 April 2026.

Tina Finch, Marketing Director for Boom Radio said: “We know our listeners love music and many of them took to the stage early in life and dreamed of stardom – but a more sensible life got in the way. But – we’re always keen to stress it’s never too late – and this is a unique chance to enjoy One More Dream. Partnering with Ambassador Cruise Line allows us to take this project to another level – bringing the winners on board to perform and be part o life at sea will give listeners, viewers and the band themselves a unique chapter in this once-in-a-lifetime comeback story.”

Gordon Nardini, Chief Marketing Officer, Ambassador Cruise Line, added: “Boom Radio is a natural fit for Ambassador, as we both celebrate the 50-plus generation, champion their passions (past and present) and give them the opportunity to reconnect with what they love. Our audiences share the same values, the same sense of nostalgia and the same desire to celebrate the music and memories that mean so much. ‘One More Dream’ is a heartfelt, uplifting project that taps into the stories and passions of the Boomer generation and offers a wonderful platform for a talented band to take their music further. Supporting this comeback journey, both on land and ashore, gives us a unique opportunity to introduce our affordable quality no-fly cruises to an audience that we know will feel right at home with our famous warmest welcome at sea.”

Further details on the partnership will be announced in due course including timings for shortlisting, finalist selection, recording and release.

One More Dream – Hamburg’s Festive Delights – 6 December 2026 – London Cruise Terminal – 4 Nights
Celebrate the festive season with an escape to Hamburg aboard Ambience, exploring enchanting Christmas markets and enjoying holiday-themed activities on board. Ideal for guests seeking to treat themselves to a taste of what Ambassador Cruise Line has to offer, the sailing is set to offer guests a memorable experience at a very special time of year without the longer-term commitment.

Saver Fares offering full board accommodation start from £369 per person based on two people sharing an Inside Cabin.

Ambassador Fares, which includes the top Ambassador Expedition Drinks Package, gratuities and service charges, start from £588 per person based on two people sharing an Inside Cabin.

Boom Radio fans booking online or via Ambassador’s contact centre before 28 February receive a 5% discount when using the BOOM5 discount code. To book, visit www.ambassadorcruiseline.com or call 0808 1028701

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Notes to editors:
* Findings based on a Mortar Research UK survey of 2,004 respondents commissioned by Ambassador Cruise Line in December 2025.

One More Dream – Additional Information:
The winning act’s preparation and performance will be brought to life through a wider content-led campaign, with Ambassador hosting the band, a Boom Radio video crew and station talent on board the four-night One More Dream – Hamburg’s Festive Delights itinerary, departing London Tilbury on 6 December 2026. Filming during the sailing will form a central part of the “One More Dream” campaign, culminating in wrap-up videos and social content charting the winners’ experience at sea.

The initiative will be supported by significant on-air activity on Boom Radio including presenter reads, promotional trails and weekly short-form promotions, alongside a competition page on the Boom Radio website. Facebook posts and newsletters will also be sent to the Boom Radio listener mailing list, ensuring the band’s comeback story is experienced across multiple touchpoints over the course of the project.

Alongside Boom Radio’s on-air and digital activity, Ambassador Cruise Line will support the campaign through its own marketing channels, extending the reach of ‘One More Dream’ across email, digital and social platforms and introducing the project to both cruise-curious listeners and loyal Ambassador guests.

Ambassador – press information – Rooster PR
Josie Waddington | Tilly Everard | Marta Malagon Manas | Sarah Geppert | Elsa Findlay
T: +44 (0)20 3440 8930
E: ambassador@rooster.co.uk
rooster.co.uk

Boom Radio – press information
press@boomradio.co.uk

About Boom Radio
Boom Radio is the UK DAB+ station launched in 2021, built by baby boomers for baby boomers, playing an unrivalled variety of ’60s classics, ’70s memories – and those hidden gems! Presenters include David Hamilton, Graham Dene, Roger Day, Simon Bates, Judi Spiers, Nicky Horne, Diana Luke and many more familiar names from radio’s greatest days. The station can be heard on DAB+ across the UK and also on smart speakers such as Alexa.

About Ambassador Cruise Line
Ambassador Cruise Line launched in 2021, offering the UK market authentic no-fly cruises, affordable quality and the warmest welcome at sea. Based in Purfleet, Essex, Ambassador provides adult-only experiences to multiple destinations including the Nordics, Iceland, the Mediterranean, Caribbean and Africa. The cruise line’s first ship, Ambience, entered the fleet in May 2022, operating from her home port of London Tilbury. From the 2023/24 season, guests have sailed on board Ambience as well as Ambassador’s second ship, Ambition, whose maiden voyage in May 2023 heralded the launch of sailings from seven regional UK ports: London Cruise Terminal in Tilbury, Essex, Newcastle, Dundee, Liverpool, Belfast, Bristol Royal Portbury and Portsmouth.

With the addition of Renaissance to the fleet following the merger of Ambassador Cruise Line and French cruise operator Compagnie Française de Croisières in January 2025, marking the creation of a leading European affordable quality cruise line for the silver market, the company now offers a fly-cruise Caribbean programme from October 2025 through March 2026 operated under ATOL license 12713. Renaissance is set to return to the Caribbean for a second winter season following strong guest and trade demand. Due to operate between 29 October 2026 and 1 April 2027, the programme also includes two repositioning sailings at the beginning and end of the season, alongside eight 14-night fly-cruise itineraries.