Timid Brits Cruising for Holiday Romance

Timid Brits Cruising for Holiday Romance
16th November 2022 Samantha Anderson

Timid Brits Cruising for Holiday Romance

  • Nine in ten of us keen to travel alone and meet new people
  • Two thirds of us admit that we’re looking for love while on a holiday or cruise
  • When it comes to love while away, men and women are equally shy – but equally keen!
  • Confidence to travel solo increases with age – especially for singles
  • Study reveals winning approach to holiday romance in 2023 is solo cruising

A new report out today reveals a staggering 89% of Brits are interested in travelling by themselves to meet new people, with 66% specifically interested in looking for love while on holiday.

Ambassador Cruise Line, the UK’s premium value cruise line, surveyed 2,000 people to gauge shifting perceptions of solo travel and openness to holiday romance across all age groups.

Gordon Nardini, Ambassador Cruise Line spokesperson, says: “We asked how people want to meet others in 2023, what may be holding them back from mingling, and what we can do to encourage holiday romances and friendships. We were surprised to learn how high love is up the solo travel agenda, but also saw a pattern surrounding how low confidence is when it comes to making these connections.”

Two shy to try…

The survey revealed that men and women are equally keen to meet new people on holiday but are also equally lacking in confidence to make anything happen. In fact, the data reveals that 48% of both genders feel ‘not at all confident’ to meet potential love interests while away.

The least-confident age bracket for meeting potential partners was 25-34, with 57% of younger adults feeling ‘not at all confident’ and no one rating themselves as above 7/10 in confidence.

The 55+ age bracket was the most confident of all age groups, with only 45% citing they are ‘not at all confident’ and 2% rating themselves ‘extremely confident’.

People from the East of the UK have the least confidence but are most likely to cruise for love. This suggests that cruising is an appealing option for shy people who want to get out there to meet that special someone

Are you lonesome tonight?

When asked if they were put off solo travel for fear of being lonely, the fear factor plummeted with age. More than one in ten (12%) of 18 – 24-year-olds feared loneliness on holiday, compared to only 2% of 45 – 54-year-olds and 3% aged 55+.

Interestingly, where you live may affect your confidence when it comes to solo travel – the survey showed people from Scotland and Northern Ireland are the least scared of loneliness while travelling and Scottish people are the most likely to have been on a solo holiday and loved it.

The survey also showed that 15% of men and 21% of women feel that any perceived stigma around solo travel is diminishing and this gives them greater confidence to travel alone.

Old flames and new romance

When the premium value cruise line surveyed Brits, along with talking about future love interests, they also specifically asked about past holiday romances, with a quarter (25%) admitting that they have had a romantic fling during a previous holiday.

Interestingly, over a fifth (22%) of people who have never married have never had a holiday romance, but this group of people are open to finding love on holiday in the future. The regional variance showed that 40% of people from the East Midlands have never had a holiday romance and are the least interested in finding love on holiday, compared to only 25% from Northern Ireland.

It seems that the Welsh are still dreaming back to their past holiday romances, as people in Wales are the most likely to have met someone special while on holiday in the past and admit to still thinking about that person to this day, according to the survey.

Points of difference

Those new to the holiday dating scene may be interested in some helpful pointers to increase their chances of finding love, as the data revealed some big differences between what men and women think is romantic.

Over half of UK adults believe that watching the sunrise or sunset together is the most romantic holiday activity, while men (32%) are more likely to think that kissing is a romantic holiday activity than women (17%).

The older generation prefer traditional showcases of love – holding hands and flirting over dinner all rank highly; however, the appeal of using a hot tub or going for a massage together diminishes with age. A further gender split shows women are more likely to want to attend events that help them meet new people (16%) versus men (11%).

Find love at sea in 2023

Gordon Nardini from Ambassador Cruise Line, which offers 167 single cabins across its two ships, says: “A cruise offers a comfortable environment, exciting activities and ample opportunities to meet new people without any awkwardness. The increase in solo travellers on board, a greater willingness to mingle, and better cruise deals for solos help create the perfect conditions for finding love at sea.”

To encourage Brits to shake-off the shyness, Ambassador Cruise Line is offering 11% off single cabins on its future cruises. The offer, which runs for 11 days from Friday 11 November to Monday 21 November, is designed to encourage single travellers to give solo cruising a go in what remains of 2022 and into 2023. With Ambience holding 89 single cabins, and Ambition (launching May 2023) holding 78, there is more than enough space for solo travellers to enjoy a premium value cruise with Ambassador.

To benefit from the offer, guests need to use promo code: SOLO11 on the Ambassador Cruise Line website or during the phone booking process using freephone number 0808 1028701. The offer will apply to Standard Fares, Late Saver Fares and Ambassador Fares.


Notes to Editors:

  • Singles at Sea – 11% offer: Terms & Conditions
    Solo offer promotional code discount of 11% subject to availability, capacity controlled, subject to availability and may be withdrawn without notice. For terms and conditions visit www.ambassadorcruiseline.com. SOLO11 promotional code valid on all available single fares grades (1S, 3S, 5S, 6S, 10S, 12S, 15S, JSS, SJS), promotions, and offers on all Ambassador sailings (excludes Festive Events and Overnight Events) until 21 November 2022, closing at 23:59. Prices are per person based on Saver Fares, Late Saver Fares and Ambassador Fares. SOLO11 promotional code is only applicable to new bookings made 11/11/22-21/11/22 only and cannot be used on existing or retrospective bookings. Please see our website for the most up to date and current prices prior to booking. Ambassador Cruise Line is a trading name of Ambassador Cruise Holidays Limited. Ambassador Cruise Holidays Limited is a company registered in England and Wales. Registered number: 13299365.
  • Ambassador surveyed 2,000 people via YouGov in November 2022

For further press information, please contact:
Sam Davis | Charlotte Wright | Emma Arthurs
Rooster PR
T: +44 (0)203 440 8924
E: [email protected]

About Ambassador Cruise Line:
Ambassador Cruise Line launched in 2021, offering premium-value no-fly cruises to the UK market. Based in Purfleet, Essex, Ambassador provides authentic adult-only experiences combined with a selection of multi-generational itineraries to multiple destinations including the Nordics, Greenland, Iceland, Canada, the Mediterranean, Caribbean and Africa. The cruise line’s first ship, Ambience, entered the fleet in May 2022, operating from her home port of London Tilbury.

From the 2023/24 season, guests will sail onboard Ambience as well as Ambassador’s second ship, Ambition, which joins the fleet 12 May 2023 and heralds the launch of sailing from seven regional UK ports: London Tilbury, Newcastle, Dundee, Liverpool, Belfast, Bristol, and Falmouth.

Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig, and its principal shareholder is Njord Partners LLP, London. Ambassador is a member of ABTA, the UK’s leading travel trade association widely acknowledged as the mark of trust and reassurance associated with travel brands. Consumer funds are protected by means of a financial failure insurance policy managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA, who are regulated by the Financial Services and Markets Authority (FSMA 3193). The scheme is fully compliant with the Package Travel and Linked Arrangements Regulations 2018.

For more information, visit www.ambassadorcruiseline.com