World’s First Gaming Chair made with TEMPUR® Material – born from NASA technology – Unveiled at Xbox Gamescom Booth Today Ahead of Official Starfield Launch on 6 September.
Premium mattress brand, TEMPUR®, and international gaming company, Xbox, have joined forces to create a one-of-a-kind gaming chair – the Starfield x TEMPUR® Dream Chair – to mark the launch of this year’s most highly anticipated video game, Starfield – a role-playing adventure set amongst the stars and the first new game from Bethesda Game Studios in 25 years.
Created using TEMPUR®’s unique pressure absorbing material – born from NASA technology developed for use on board the Space Shuttles – the world’s first ‘Dream Chair’ is being unveiled today in Cologne, Germany, at the world’s largest gaming event, Gamescom, ahead of Starfield’s official launch on 6 September.
With a reported 39.1 million gamers in the UK spending an average of 4 hours 57 minutes gaming per week, the Dream Chair recognises the value gamers place on gaming set-ups. Rooted in the ‘NASA punk’ aesthetic that permeates the Starfield game, the chair ensures full immersion in the virtual worlds they explore. Independent motion control is enabled thanks to a joystick on each arm rest, allowing gamers to find that perfect position before delving into an exclusive in-game flight through the universe of Starfield. The Dream Chair has also been designed to be fully accessible, pivoting to both the left and right in order to remove the need to step into the design.
The Dream Chair has been designed and hand crafted by Nicholas Alexander and team, whose previous work includes installations for Louboutin, TUI and eBay.
To celebrate the chair’s debut at the iconic Xbox booth at Gamescom, fans will be immersed in an exclusive in-game flight through the universe of Starfield, including never-before-seen footage created exclusively for Gamescom. TEMPUR® and Xbox are also unveiling an exclusive space-themed Dream Chair launch video – titled “When one adventure ends, a dream begins.”
Following Gamescom (23-27 August), the chair will become the star attraction at the Saturn Xperion store in Germany, before enjoying a month-long residency at the TEMPUR® store in Westfield, Stratford, in October 2023, where fans will be able to experience the unparalleled adaptive comfort and support of the Dream Chair for themselves.
Come the end of the year gamers (or collectors) will have the opportunity to enter a charity raffle to win the Starfield x TEMPUR® Dream Chair to enhance their own gaming setups, with all proceeds going to charity.
“It’s been a dream to be able to celebrate TEMPUR®’s historic connections to space exploration through this partnership and is an incredible full circle moment – TEMPUR® Material will once again be cushioning those venturing into unknown corners of the universe,” says TEMPUR® UK Managing Director, Tobin James. “Working with a leading global gaming brand like Xbox has given us a vast platform to retell the story of TEMPUR®’s NASA heritage and showcase TEMPUR® Material’s unique pressure absorbing qualities, whilst also learning plenty about the joys of gaming and the value players put on their immersive set ups.
“The Starfield x TEMPUR® Dream Chair is the pinnacle of thoughtful design, created with a space explorer in mind and celebrating the values of comfort and innovation, which are at the centre of everything TEMPUR® does.”
Xbox Partnership Global Director, Marcos Waltenberg, adds: “We see the Starfield x TEMPUR® Dream Chair as more than just a gaming setup; it’s a portal to transport the gamer to new worlds. Complete with modular cockpit, it artfully mirrors Starfield gameplay to give players the feeling of truly captaining their own spaceship, whilst the incorporation of the unique TEMPUR® Material ensures ultimate comfort as gamers lose themselves in play.”
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Notes to editors:
- For more information on the partnership, on the Starfield x TEMPUR® Dream Chair, on the chair’s journey over the coming months or to speak with Tobin James, TEMPUR® UK Managing Director, please contact TEMPUR®’s PR team using the below info.
- The Starfield x TEMPUR® Dream Chair is not for sale
- For more information on TEMPUR®, visit www.tempur.co.uk
- Images can be downloaded here
For further press information, please contact:
Tilly Everard | Anna Nyman | Elsa Findlay | Julie Aguilera
Rooster.
T: +44 (0)203 440 8930
E: [email protected]
About TEMPUR®
TEMPUR® researches, develops, manufactures and distributes mattresses, pillows and other sleep products to improve the sleep experience worldwide.
TEMPUR® Material is the original pressure relieving mattress product made up of viscoelastic – billions of ultra-sensitive open cells that exist between a solid and a liquid state. TEMPUR® products provide the ultimate comfort and support, helping you to get a great night’s sleep night after night.
TEMPUR® Material was originally developed by NASA scientists in the early 1960’s to support and cushion astronauts onboard space shuttles during lift-off. TEMPUR® scientists realised the enormous potential of this material and began to experiment in the early 1980’s to perfect it for sleep. TEMPUR® is the only mattress and pillow brand recognised by NASA and was certified by the Space Foundation in May 1988.
Each TEMPUR® product undergoes sixty-seven different quality checks, ensuring superior quality and durability.
TEMPUR® products can be purchased from retail partners Dreams, John Lewis, Bensons for Beds, Furniture Village, or from leading independent retailers.
TEMPUR® is a subsidiary of TEMPUR® Sealy International Inc.
www.tempur.co.uk
About MICROSOFT
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. For more than 20 years, Xbox has been on a mission to bring the joy and community of gaming to everyone on the planet, making gaming a place for fun, inspiration and social connection. Microsoft´s goal is to be a key connector between today’s game creators and billions of gamers around the world.
About Bethesda Game Studios
Bethesda Game Studios is the award-winning development team known around the world for its ground-breaking work on The Elder Scrolls series and the Fallout series. Creators of The Elder Scrolls IV: Oblivion®, the 2006 ‘Game of the Year’; Fallout® 3, the 2008 ‘Game of the Year’; The Elder Scrolls V: Skyrim®, the 2011 ‘Game of the Year’; Fallout® 4, the winner of more than 200 “Best Of” awards including the 2016 BAFTA and 2016 D.I.C.E. Game of the Year; and Fallout Shelter™, the award-winning mobile game with more than 100 million users. Bethesda Game Studios has earned its reputation as one of the industry’s most respected and accomplished game development studios. For more information on Bethesda Game Studios, visit www.bethesdagamestudios.com.
