Winners of Groovy Gecko’s ‘Champion Your Charity’ competition reached 500 viewers with philanthropic live streamed event.
Live streaming expert, Groovy Gecko, delivered inaugural event for Champion Your Charity winner and Indigenous right’s charity, Survival International, attracting close to 500 viewers and 300 new followers.
Live streamed across five social media platforms and 14 individual accounts, the event highlighted 2023 as a critical year for Indigenous rights, and the urgent need to fight against dominant, neo-colonial models of conservation in order to preserve biodiversity and respect Indigenous land rights.
Guest experts and Indigenous people from around the world contributed to the webinar, notably Kenyan ecologist, Mordecai Ogada, who opened the event with an introduction to the colonial history of conservation. Taking the floor next was Maasai activist, Yannick Ndoinyo – who spoke on the impact of ‘fortress conservation’ on Indigenous people, and showed a viral social media video of violence being committed against the Maasai people, asking viewers to take a stand and “please send this message, it’s time these atrocities stop”. Fulani activist and influencer, Abdourahamane Ly, delivered an impactful speech about why conservation isn’t the solution to our climate crisis.
From Survival International, Fiore Longo, head of the Decolonize Conservation campaign, shared her thoughts on the 30 by 30 conservation plan – with its unjust results illustrated in the #DearHumanity video – with Survival International’s Senior Research and Advocacy Officer, Sophie Grig hosting the event. The Twitter streams featured live English subtitles to make the event as accessible as possible and questions submitted to Survival International during the stream were answered live for an engaged and interactive audience experience.
Groovy Gecko’s engineering team produced and managed the hour and a half event, which presented a seamless flow of speakers – with name captions so viewers knew who was talking – pre-recorded footage and other visuals. The slick event was also a result of the project management team organising rehearsals and run-throughs prior to the event.
Survival International applied to Groovy Gecko’s Champion Your Charity contest in June 2022 with the ambition of running a far-reaching, live streamed event to help raise awareness of their work with Indigenous people around the world. Delivering on its promise, Groovy Gecko worked with the charity to create a lively and compelling virtual event streamed to a live global audience of long-time donors and new supporters.
The event was successful in raising awareness, increasing the charity’s loyal follower base and reaching new audiences who they can call upon for fundraising support when needed. A total of 9 days’ worth of content was viewed, and the event was watched live by hundreds of people, resulting in 300 new followers across the Survival International social accounts and boosting newsletter sign-ups post-event.
Craig Moehl, CEO of Groovy Gecko said, “The success of the event with Survival International and all that was achieved is exactly why Groovy Gecko launched the Champion Your Charity competition last year. Amplifying the voices of Indigenous people around the world and working with a charity that combats the impact of climate change is an invaluable cause and one Groovy Gecko is proud to support. The team at Survival International were inspiring to work alongside, and seeing their passion for the cause translate into such a successful event has been truly gratifying for everyone involved.
“Groovy Gecko is committed to supporting as many charities as possible with getting their virtual fundraising events off the ground, and hope to run Champion Your Charity next year again. We have seen that introducing charities to live streaming enriches their fundraising processes, widens their audiences and, of course, increases donations.”
Fiore Longo, head of the Decolonize Conservation campaign at Survival International said, “Hosting a virtual event with Groovy Gecko has allowed us to reach new audiences and share the important messages about conservation and its effect on Indigenous people. 2023 is truly a crucial year for our cause as the ‘30 by 30’ global conservation plan comes into effect this year, and the results will no doubt be devastating for Indigenous people, the nature they protect and global biodiversity.
“We were really pleased with the results of our event and the level of engagement around it. With 300 new supporters, we can now go into 2023 as strong as possible to continue fighting for Indigenous people around the world.”
To stay up to date with Survival International’s latest news, sign up here for email updates. Follow @GroovyGecko and @SurvivalInternational on Instagram, and @groovygecko and @Survival on Twitter to keep up to date with all the event details.
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Notes to Editors:
Jake Ward, Business Development Director at Groovy Gecko, is available for comment or interviews upon request.
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About Groovy Gecko
Founded in 1999, Groovy Gecko is an award-winning Live Streaming agency.
With over 20 years of expertise in live streaming technology and production, working on projects ranging from international film premieres to interactive company presentations and global gaming conferences, Groovy Gecko is continuously pushing the boundaries of what’s possible in live streaming. Founded on innovation, Groovy Gecko not only helps clients engage with audiences in exciting ways but adds value to live streams with their risk management approach and smooth delivery.
The agency has worked with some of the world’s biggest names in technology, entertainment and gaming, including Youtube, Samsung, Amazon Prime, Cadbury, Universal Music, Pretty Little Thing, and Cancer Research UK. As demand for wider-scope projects in the US and beyond has grown, the London-based company recently opened an international office in San Francisco, California.
For more information on Groovy Gecko, visit https://www.groovygecko.com/
Twitter: groovygecko | Instagram: groovy.gecko
About Survival International
We are Survival International, the global movement for tribal peoples. We’re fighting for their survival around the world. From the Amazon to the Kalahari, from the jungles of India to the Congo rainforest, we work in partnership with tribal and Indigenous peoples to protect their lives and land. They suffer racism, land theft, forced development and genocidal violence just because they live differently. It must stop. Let’s fight for their survival, together. For tribes, for nature, for all humanity.
For more information on Survival International, visit, https://www.survivalinternational.org/
Twitter: Survival | Instagram: Survival International
