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Ambassador Celebrates Two Industry Award Wins in it’s First Year

Ambassador Celebrates Two Industry Award Wins in it’s First Year
6 December 2022 Samantha Anderson

Ambassador Cruise Line, the UK’s premium value cruise line, has been awarded two industry awards less than a year since it began sailing.

Last week, Ambassador was named Best Value for Money (Ocean Category) cruise line at the Cruise Critic Awards and received the Bronze Award for No-fly Cruise Holidays at the British Travel Awards.

Christian Verhounig, CEO of Ambassador, says: “Having only begun our sailing season this year, we are delighted to have already been recognised for successfully delivering premium value, no-fly cruises to the British market. On behalf of the entire Ambassador team, I would like to thank all those that voted for us in two of the UK’s most reputable travel industry bodies’ annual awards.

“We look forward to launching our second lady of the sea, Ambition, in May next year, to enable even more guests to enjoy a cruise with Ambassador.”

Cruise Critic – Best Value for Money (Ocean Category): Ambassador Cruise Line

Cruise Critic is the world’s leading cruise reviews site and online cruise community. This year it celebrated its 14th annual Cruise Critic UK Editors’ Picks Awards, recognising the best cruise lines of the year for UK cruisers, as chosen by the site’s international team of cruise experts.

Guided by the Cruise Critic editorial team’s impartial cruise expertise – based on first-hand experiences and industry knowledge – the awards name the best-in-industry while also helping travellers select the best cruise for their specific interests and needs.

Of Ambassador’s win, the Cruise Critic judges said: “Ambassador boasts affordable lead-in fares, plus an included drinks and tips package – including all tips, service charges and premium wines, spirits, teas and coffees. It’s not hard to see why this new cruise line scoops the prize for Best Value.”

Adam Coulter, Executive Editor of Cruise Critic UK, said: “These awards showcase the most standout cruise lines – and ports – of the year, based on our editorial team’s personal experience and extensive industry expertise.

“The list of winners is evidence of the incredible strides of the industry over the past year – not just in returning to full service, but in providing travellers with truly remarkable experiences.”

British Travel Awards – Bronze for No-fly Cruise Holidays: Ambassador Cruise Line

The British Travel Awards (BTAs) are consumer voted, with the companies awarded endorsed by British consumers across various categories, including cruise.

“Ambassador Cruise Line and all winners are to be congratulated,” said BTA Director of Events and Partnerships, Lorraine Barnes Burton. “It’s a clear indicator that guests have enjoyed a great holiday and felt strongly enough about their experience to vote.”

“The British Travel Awards are the largest travel industry accolade voted for exclusively by the consumer, and the awards serve to recognise all that is great about travel, as experienced by the travelling public.

“Travel companies have had a tough time during the pandemic, but it is wonderful to be back travelling again and receiving a British Travel Award heralds a promising start to 2023. Understandably, votes were up by 158% on the 2020 voting figures, showing that consumers really missed travelling, and are keen to have their say when it comes to those all-important holidays.”


About Ambassador Cruise Line
Ambassador Cruise Line launched in 2021, offering premium-value no-fly cruises to the UK market. Based in Purfleet, Essex, Ambassador provides authentic adult-only experiences combined with a selection of multi-generational itineraries to multiple destinations including the Nordics, Greenland, Iceland, Canada, the Mediterranean, Caribbean and Africa. The cruise line’s first ship, Ambience, entered the fleet in May 2022, operating from her home port of London Tilbury. From the 2023/24 season, guests will sail onboard Ambience as well as Ambassador’s second ship, Ambition, which joins the fleet in May 2023 and heralds the launch of sailing from seven regional UK ports: London Tilbury, Newcastle, Dundee, Liverpool, Belfast, Bristol, and Falmouth. Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig, and its principal shareholder is Njord Partners LLP, London. Ambassador is a member of ABTA, the UK’s leading travel trade association widely acknowledged as the mark of trust and reassurance associated with travel brands. Consumer funds are protected by means of a financial failure insurance policy managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA, who are regulated by the Financial Services and Markets Authority (FSMA 3193). The scheme is fully compliant with the Package Travel and Linked Arrangements Regulations 2018. For more information, visit

About Cruise Critic
Cruise Critic® is an online cruise guide, offering a comprehensive resource for cruise travellers, from first-time cruisers to avid cruise enthusiasts. The site features more than 650,000 cruise reviews and hosts the world’s largest online cruise community where travellers share experiences and opinions with fellow cruisers. Cruise Critic was the first consumer cruise site on the Internet, launched in October 1995 by The Independent Traveler, Inc., a subsidiary of TripAdvisor, Inc.

About the British Travel Awards
The British Travel Awards is the largest awards programme in the UK created to reward the best companies in travel. The British Travel Awards are easily the most recognisable of all travel industry accolades amongst consumer and industry professionals alike with categories spanning all types of holiday experience – transport, destination, cruise, customer service, holiday extras, and accommodation. The British Travel Awards symbol is the benchmark for excellence when it comes to finding out who really is the best in the business. The British Travel Awards are funded by the registration fees and patronage of sponsors who have identified the ROI from increased brand visibility and sales opportunities as the consumer and trade audience grows exponentially year-on-year.