Mobile marketing specialist signs with MOAT Analytics to implement unparalleled mobile ad performance tracking and enhanced brand safety.
MOBKOI, the leading mobile marketing specialist for premium and luxury brands, has signed with MOAT Analytics to offer ad campaign measurement and transparency unbeaten in the mobile marketing industry.
Utilising the industry’s most advanced ad technologies, MOBKOI drives attention and effectiveness for all mobile ad campaigns and has the tools to clock every second of exposure, quantify the audibility of every message and visualise every touch. The contract with MOAT will enable MOBKOI gather deeper granular site-by-site insights on their bespoke mobile ad campaigns.
In its dedication to deliver mobile’s finest ad campaigns, MOBKOI’s adoption of MOAT’s trusted and reliable tracking technology allows clients to better understand how to elevate mobile campaigns with premium publishers and exceed their branding KPIs.
Following a successful trial, MOBKOI has implemented the MOAT Analytics suite across clients internationally. The solution will be initiated by default for all MOBKOI mobile ad campaigns to help brands make smarter marketing decisions.
Quentin Le Pape, CEO and Co-Founder of MOBKOI commented: “We believe in complete transparency and high performing campaigns. By partnering with MOAT we are able to offer clients the most advanced tracking and analytics software on the market, enhancing our complete offering of reporting per publisher, format, mobile device and market, and enabling even greater campaign control and brand safety.”
MOBKOI provides 100% direct inventory with high-end, world-renowned publishers, emphasizing the importance of brand safety in a fully controlled, cherry-picked environment.
MOBKOI is a self-funded mobile marketing start-up. Since launching in 2014 the company has delivered over 500 campaigns for 100 premium clients such as Canon, Maserati, GE and Nespresso. MOBKOI operates in 35 markets with over 1,000 publishers including the FT, Condé Nast and Reuters.
For more information visit http://www.mobkoi.com/
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Notes to editors:
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About MOBKOI
Launched in May 2014 by brothers Quentin and Guillaume Le Pape, MOBKOI are specialists in ultra-premium mobile marketing.
MOBKOI creates unique, bespoke mobile campaigns to deliver client messages to premium audiences. Offering 100% direct inventory on some of the world’s most exclusive and trusted global and local publishers, MOBKOI guarantees brand visibility and safety. Using the Celtra platform, MOBKOI delivers innovative, cutting-edge mobile advertising formats and functionality including Vertical Video, Gyroscope and soon to be launched 360° videos, as well as providing non-intrusive, full-screen placements such as the interscroller. MOBKOI’s in-house studio develops the finest rich media, video and display brand experiences and the company offers complete transparency and optimisation with reporting per publisher, format, mobile device, OS and market.
To date, MOBKOI has delivered over 250 campaigns for 85 clients and operates in 35 markets with over 1,000 publishers. MOBKOI also has an exclusive partnership with upday, a unique news service pre-installed on Samsung Galaxy S7 smartphones and available to download on any pre-S7 Samsung smartphones.
For more information go to www.mobkoi.com, www.linkedin.com/company/mobkoi or follow @MOBKOI_UK
