Rooster’s Latest Catch: MOBKOI

Rooster’s Latest Catch: MOBKOI
14th June 2016 James Brooke

Rooster’s Latest Catch: MOBKOI

MOBKOI, specialists in ultra-premium mobile marketing, appoints Rooster to build brand and product awareness in the UK.

Rooster PR is delighted to announce its most recent appointment by MOBKOI; specialist in ultra-premium mobile marketing.

Promoting MOBKOI’s unique, bespoke marketing campaigns with world-renowned publishers for premium brands, Rooster’s remit is to build brand and product awareness among the UK media, including marketing, advertising and business trade.

Launched by brothers Quentin and Guillaume Le Pape, the name ‘MOBKOI’ was formed using the combination of ‘Mob’, (from mobile) and ‘Koi’; the exclusive and premium Japanese fish, which swims against the current. The symbolism of the Koi illustrates the company’s approach to 100% direct inventory from premium publishers as opposed to the programmatic approach that is increasingly used today.

MOBKOI has an exclusive agreement with upday, the unique news service borne out of a strategic and exclusive partnership between Axel Springer, the largest publishing house in Europe, and Samsung Electronics. Rooster’s appointment by MOBKOI follows its recent appointment by upday in April this year.

Quentin Le Pape, CEO and Co-Founder of MOBKOI says: “Since launching two years ago we’ve experienced incredible growth and with so many exciting new projects in the pipeline, including our exclusive partnership with upday, we’re thrilled to have Rooster’s expertise and enthusiasm to help us get the word out.”

James Brooke, Managing Director at Rooster PR says: “MOBKOI’s offering for both premium brands and world-renowned publishers is unique and compelling, combining the use of human control with the latest mobile marketing technology. We’re looking forward to giving MOBKOI the platform and the audience to showcase their innovative, ultra-premium campaigns.”

For more information, visit


Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Quentin Le Pape, CEO and Co-Founder and Guillaume Le Pape, COO and Co-Founder of MOBKOI.

For further press information:
Yasmine Triana /James Brooke
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

Launched in May 2014 by brothers Quentin and Guillaume Le Pape, MOBKOI are specialists in ultra-premium mobile marketing.

MOBKOI creates unique, bespoke mobile campaigns to deliver client messages to premium audiences. Offering 100% direct inventory on some of the world’s most exclusive and trusted global and local publishers, MOBKOI guarantees brand visibility and safety. Using the Celtra platform, MOBKOI delivers innovative, cutting-edge mobile advertising formats and functionality including Vertical Video, Gyroscope and soon to be launched 360° videos, as well as providing non-intrusive, full-screen placements such as the interscroller. MOBKOI’s in-house studio develops the finest rich media, video and display brand experiences and the company offers complete transparency and optimisation with reporting per publisher, format, mobile device, OS and market.

To date, MOBKOI has delivered over 250 campaigns for 60 clients and operates in 25 markets with over 1,000 publishers. MOBKOI also has an exclusive partnership with upday, a unique news service pre-installed on Samsung Galaxy S7 smartphones and available to download on any pre-S7 Samsung smartphones.

For more information go to, or follow @MOBKOI_UK