Be The First to Stay in the World’s Finest New Luxury Hotels

Be The First to Stay in the World’s Finest New Luxury Hotels
5th October 2016 James Brooke

Be The First to Stay in the World’s Finest New Luxury Hotels

Be The First searches the world to bring you the most stylish hotels opening their doors to guests for the first time, at amazingly affordable prices.

Launching today, 05 October 2016, Be The First is the first and only website dedicated to bringing consumers exclusive deals from brand new luxury hotels as well as lifting the lid on the little-known world of hotel soft-openings, rarely available to the public.

This unique website provides online reservations in new and fully refurbished luxury and boutique hotels worldwide from the moment they open their doors (when opening prices and offers can be a lot lower than you’d expect from a four or five-star property). Each brand new hotel showcased on the Be The First website has been handpicked by a team of travel enthusiasts who scour the world to bring the best combination of the finest hotels at the best rates.

Be The First will become the first port-of-call for holidaymakers seeking affordable luxury holidays in new and exciting locations. The site will give consumers the chance to be the first to stay in the newest properties in some of the world’s most celebrated hotel brands as well as designer and boutique properties.

Occasionally, Be The First is also able to bring you surprisingly good deals that are available during a hotel’s soft-opening phase, which is a time before the hotel is officially opened. Until now, these have seldom been found on general sale.  To be the first to hear about soft-opening rates, the website encourages you to sign-up for their weekly newsletter.

Suzannah White, Director of Be The First, says: “We know consumers are always looking for a great deal but they’re also looking for quality, exceptional locations, added value and – of course – a fantastic holiday experience they can share on social media with friends and family.

“From time to time, we will be able to offer hotels on the site who are looking to fill their beds during the all-important soft-opening phase. Soft-openings are a time when hotels are looking to fine tune their services and ensure the smooth running of the facilities ahead of the grand opening.

“We’re keen to introduce consumers to this opportunity which, until now, has been something of a trade secret. What once may have been an aspirational five-star experience, now suddenly comes within reach and, moving forward, it’s something we’re going to focus on finding more of.” concludes Suzannah.

The special deals on Be The First are bookable, in some cases, ahead of the actual opening date. Additionally, guests will be pleasantly surprised to find the hotel they carefully selected will indeed look like it does in its photos. So, no more disappointment on arriving at your hotel only to find it’s in a desperate need of a facelift!

A clean, sophisticated design, it’s easy to use and should become the go-to website for trailblazers and bargain hunters alike, looking for a unique and exclusive luxury hotel stay.

For more information or to be the first to book, visit:


For media information, please contact:
Natalie Garland/George French/Melissa Hobson
Rooster PR
T: +44 (0)20 3440 8924
E: [email protected]

About Be The First
Be The First is the first and only website dedicated to unearthing the very best deals for stays in the world’s newest luxury hotels all on one centralised platform.  The company gives consumers the chance to be the first to book rooms in new and fully refurbished hotels at exclusive rates that are unlikely to be repeated once the hotel has been open a few weeks and when prices then rise to those normally associated with luxury accommodation.

Be The First is the go-to website for any consumers who enjoy staying in high-quality, newly built or fully refurbished hotels in both bucket-list destinations as well as fresh and exciting, new or emerging locations around the world.

For more information or to be the first to book, visit: