New tool shows that 3900 stag and hen parties will embark on cities around the world this weekend.
Last Night of Freedom is issuing a ‘stag and hen Armageddon’ warning around the world for this weekend, 25 June. Their new technology tool, the Last Night of Freedometer, predicts that over 3900 stag and hen groups will be hitting towns around the world, including Marbella, Krakow, Manchester and Cardiff. Launching this week, the Last Night of Freedometer will reveal how many stag and hen groups are due to celebrate in different cities across the world each week.
“Stag and Hen dos are ingrained in our culture and it’s really interesting to be able to determine the exact location and number of groups for each weekend,” says Matt Mavir, managing director of Last Night of Freedom. “It will also prove incredibly useful for forward planning for venues, local councils, and local residents. Bars, clubs and town centres will be able to predict larger and potentially livelier crowds, and ensure they have the resources to manage them. Being able to prepare in advance will prevent places from being caught short and will no doubt result in better weekends for all!”
The brand new tool, based on industry figures, shows that this weekend’s busiest location in the world will be Newcastle, as 207 stag groups and 96 hen dos are expected to take over The Toon. Dublin follows, with an expected 121 stag parties and 82 hen dos, and Prague, Benidorm, Liverpool and Barcelona are all predicted to have over 150 groups invade.
The Last Night of Freedometer is part of Last Night of Freedom’s leading research into the stag and hen do industry. Previous research carried out includes the top ten locations of the last 15 years, the amount spent on stag and hen weekends, the alcohol units consumed and the likelihood of group members cheating whilst away.
To find out more about Last Night of Freedom, visit www.lastnightoffreedom.co.uk.
The Freedometer can be found at http://www.lastnightoffreedom.co.uk/last-night-freedometer/
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Photograph & Caption:
Matt Mavir, managing director of Last Night of Freedom
For further press information, please contact:
Jon Gardner/Kerry Curtis/Phoebe Plomer
Rooster PR
M: +44 (0)20 3440 8908
T: +44 (0)7930 697773
E: [email protected]
About Last Night of Freedom:
Last Night of Freedom was set up in 1999 by Matt Mavir, and is now the UK’s stag and hen industry thought-leader, offering services in events, activities, nightlife, accommodation, costumes, and accessories. Its expertise and knowledge allows the company to give a higher level of service, offering specialist destination info, reviews and insider info.
Last Night of Freedom’s mission statement is to “enlighten, amuse, delight and empower its audience in the organisation of a world class Last Night of Freedom through modern technology, industry-leading knowledge and outstanding customer service.”
The company doesn’t just want to provide a package – it wants to inspire you, pass on all of its expert advice and entertain you along the way. Last Night of Freedom takes what it does very seriously, and promises a seriously good time when you have taken the decision to spend your hard-earned cash with the company. Last Night Ltd is a Member of ABTA with membership number Y6354.
