Rooster to provide PR and social media services to expanding Chinese carrier.
Ahead of the launch of its new service from the UK to China, expanding Chinese carrier Tianjin Airlines, has appointed Rooster PR to run its UK press office and social media channels.
Rooster will be responsible for launching Tianjin Airlines in the UK and driving awareness of the airline’s new twice-weekly Gatwick service through the development and implementation of strategic, proactive and creative PR campaigns. The leading PR & digital communications agency will offer a complete B2B and B2C press office function, managing all proactive and reactive media enquiries as well as setting up and running the airline’s Facebook and Twitter channels.
Tianjin Airlines, a subsidiary of HNA Group, currently operates a fleet of over 90 aircraft to more than 100 destinations throughout China from its eight hub destinations: Tianjin, Xi’an, Hohhot, Urumqi, Haikou, Sanya, Guiyang and Dalian. Tianjin Airlines offers a quality 4-star onboard service giving passengers the best possible start to their trip to China. Jointly established by Tianjin Government and HNA Group, Tianjin Airlines is the youngest 4-star airline in the global civil aviation industry.
Tianjin Airlines’ first ever UK route from Gatwick to Chongqing and Tianjin will launch on 25 June 2016. The new service will operate every Wednesday and Saturday on an Airbus A330-200 aircraft with 18 business class and 242 economy class seats. The total flight time will be 12 hours to Chongqing and 17 hours to Tianjin.
Mr Robert Chen, UK General Manager for Tianjin Airlines, said: “We were impressed with Rooster’s proposal and are confident their extensive experience in the travel and aviation sectors will be invaluable for our UK launch. We are looking forward to working closely with James and his team to introduce the UK market to our quality service, and to opening up a still largely unexplored area of China.”
James Brooke, Managing Director at Rooster PR, commented: “This is an exciting appointment for us. We are proud to have been appointed by Tianjin Airlines to introduce the brand to the UK market and raise awareness of its first ever UK service to China. We’re looking forward to putting Tianjin Airlines – as well as its key destinations of Tianjin and Chongqing – on the map for UK media and travellers.”
Tianjin Airlines will introduce three brand new A330 aircraft to expand into the international market later in 2016.
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For further press information, please contact:
James Brooke/Melissa Hobson/Sarah Sullivan
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]
About Tianjin Airlines
Tianjin Airlines, a subsidiary of HNA Group, is an expanding Chinese carrier with international, domestic, seasonal and charter flights from Tianjin Binhai International Airport. The carrier offers a quality 4-star onboard service to give passengers the best possible start to their trip to China.
As an aviation enterprise co-established by Tianjin Government and HNA Group, Tianjin Airlines is the youngest 4-star airline in the global civil aviation industry and owns a young and deluxe fleet. The airline currently operates a fleet of over 90 aircrafts to more than 100 destinations throughout China from its eight hub destinations: Tianjin, Xi’an, Hohhot, Urumqi, Haikou, Sanya, Guiyang and Dalian. Through its extensive route network across China and neighbouring countries, Tianjin Airlines also serves destinations including: Shanghai, Dalian, Haikou, Shenyang, Hangzhou, Chifeng, Ningbo, Xiamen, Wenzhou, Ordos, Jinan, Wenzhou, Harbin, Taiyuan, Nanchang, Yantai, Haikou, Sanya, and Changchun.
On 25 June 2016, Tianjin Airlines will be launching its first ever UK route from London Gatwick to Chongqing and Tianjin. . The new service will operate every Wednesday and Saturday on an Airbus A330-200 aircraft with 18 business class and 242 economy class seats. The London Gatwick flight to China will depart at 22.25 every Wednesday and Saturday, arriving into Chongqing at 16.55 the following day then flying onto Tianjin and arriving at 22.35. The return flight will leave Tianjin at 09.35 on Wednesdays and Saturdays, picking passengers up from Chongqing at 14.45 (Wednesdays) and 15.00 (Saturdays) before arriving into London Gatwick at 20.25 on the same day.
Tianjin Airlines will introduce three brand new A330 aircraft to expand into the international market later in 2016.
For more information visit http://tianjinairlines.co.uk, Facebook.com/tianjinairlines or Twitter.com/tianjinairlines.
