Airzone. Breaking into the UK HVAC Market

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Coverage Hits

2.88m

Audience

48.9k

Estimated Views

Using Thought Leadership to Break into the UK Market

Airzone, a Malaga-based HVAC control solutions provider, appointed Rooster to support its commercial expansion into the UK. The brief was to build meaningful media presence in a market where Airzone had no physical footprint and no existing recognition among UK media.

Rooster devised a strategic launch plan for the UK market focused on building credibility through top tier consumer and trade editorial coverage in the likes of Ideal Homes, Essential Install, and Heating & Ventilation News, positioning Airzone as an expert industry voice. This visibility supported Airzone’s successful entry into the UK market, driving new client engagement and strengthened industry recognition.

The key to Rooster’s success was a proactive thought leadership programme, moving beyond reliance on company news and case studies during the early days of entrance to market. By developing opinion-led articles addressing industry challenges and future trends, alongside a newsjacking strategy, Rooster established Airzone as a credible authority in the UK.

“What set Rooster apart was their proactive approach to thought leadership. They made us impossible to ignore and gave us a genuine voice in the UK HVAC conversation within our first few months of working together, addressing real industry challenges and future trends."

Candela Cardona Serralvo • Communication & Community Manager • Airzone