Premium children’s furniture and equipment brand hires Rooster PR, boosting the agency’s consumer & lifestyle division and its Scandi client portfolio.

Like a child in a sweet shop, Rooster is celebrating this month having won the brief for premium children’s furniture and equipment brand, Stokke^®, following a competitive pitch process.

Rooster’s integrated PR, social media and influencer programme for Stokke^® kicked-off on 1 June and is focused on building media & consumer awareness of the Stokke^® brand, heritage, products, and their benefits.

Rooster will secure brand share of voice in mainstream media whilst also further boosting Stokke^®’s already solid relationships with parenting and baby media through a combination of product placement, storytelling and thought leadership.

Positioning Stokke^® as the authority on all things family & child related and as champion of family & parenting related issues and causes, the PR campaign will be complemented by Rooster’s social media and influencer outreach programme, along with the leveraging of events and ambassadorships to amplify Stokke^®messaging among consumer audiences.

Stokke^® offers a complete package for new parents, covering all highchair, transport, baby carrier, home textiles and nursery needs.

From elevated, parent-facing strollers, to award-winning ergonomic baby carriers and a versatile line of adjustable seating solutions – including the iconic Tripp Trapp^® highchair – Stokke^® is focused on creating products that ensure the healthy development of young children, prioritising the needs of the child above all else.

Led by Associate Director, Julie Aguilera, Norwegian brand, Stokke^®, sits among Rooster’s growing portfolio of Consumer & Lifestyle clients and is the team’s third Scandinavian-born brand alongside Tempur (Denmark) and Contura (Sweden).

“I have been incredibly impressed by Rooster’s enthusiasm and clear understanding of our brand, ethos and comms needs from the outset,” says Calum MacGregor, Stokke^® Sales Director North-West Europe.

“The streamlined, creative and strategic approach to the pitch process gave me confidence that Rooster would deliver results. So much so, that having started out with a pure PR brief, we have ended up also handing over all social media responsibilities to the Rooster team for a more joined-up comms campaign.”

Rooster MD, James Brooke, comments: “With a range of practical, stylish and quality products that truly promote the all-important child-parent bond, we’re excited to be a part of the Stokke^® journey of nurturing the wellbeing of children in the UK & Ireland.

“The consumer team was genuinely thrilled by the prospect of working with another premium Scandi brand. Now quite the experts on Scandi culture, they are fully engaged with the wholesomeness of Scandi living and are looking forward to educating British & Irish families and parents-to-be on the benefits of closeness and connection.”

For more information on Stokke, visit www.stokke.com

To find out more about Rooster or to view our work, visit www.rooster.co.uk

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For further press information, please contact:
Elsa Findlay/Jo Kendall/Julie Aguilera
Rooster PR
T: +44 (0)20 3440 8930
E:

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