The New Kid on The Block: Stokke® Appoints Rooster
Premium children’s furniture and equipment brand hires Rooster PR, boosting the agency’s consumer & lifestyle division and its Scandi client portfolio.
Like a child in a sweet shop, Rooster is celebrating this month having won the brief for premium children’s furniture and equipment brand, Stokke®, following a competitive pitch process.
Rooster’s integrated PR, social media and influencer programme for Stokke® kicked-off on 1 June and is focused on building media & consumer awareness of the Stokke® brand, heritage, products, and their benefits.
Rooster will secure brand share of voice in mainstream media whilst also further boosting Stokke®’s already solid relationships with parenting and baby media through a combination of product placement, storytelling and thought leadership.
Positioning Stokke® as the authority on all things family & child related and as champion of family & parenting related issues and causes, the PR campaign will be complemented by Rooster’s social media and influencer outreach programme, along with the leveraging of events and ambassadorships to amplify Stokke® messaging among consumer audiences.
Stokke® offers a complete package for new parents, covering all highchair, transport, baby carrier, home textiles and nursery needs.
From elevated, parent-facing strollers, to award-winning ergonomic baby carriers and a versatile line of adjustable seating solutions – including the iconic Tripp Trapp® highchair – Stokke® is focused on creating products that ensure the healthy development of young children, prioritising the needs of the child above all else.
Led by Associate Director, Julie Aguilera, Norwegian brand, Stokke®, sits among Rooster’s growing portfolio of Consumer & Lifestyle clients and is the team’s third Scandinavian-born brand alongside Tempur (Denmark) and Contura (Sweden).
“I have been incredibly impressed by Rooster’s enthusiasm and clear understanding of our brand, ethos and comms needs from the outset,” says Calum MacGregor, Stokke® Sales Director North-West Europe.
“The streamlined, creative and strategic approach to the pitch process gave me confidence that Rooster would deliver results. So much so, that having started out with a pure PR brief, we have ended up also handing over all social media responsibilities to the Rooster team for a more joined-up comms campaign.”
Rooster MD, James Brooke, comments: “With a range of practical, stylish and quality products that truly promote the all-important child-parent bond, we’re excited to be a part of the Stokke® journey of nurturing the wellbeing of children in the UK & Ireland.
“The consumer team was genuinely thrilled by the prospect of working with another premium Scandi brand. Now quite the experts on Scandi culture, they are fully engaged with the wholesomeness of Scandi living and are looking forward to educating British & Irish families and parents-to-be on the benefits of closeness and connection.”
For more information on Stokke, visit www.stokke.com
To find out more about Rooster or to view our work, visit www.rooster.co.uk
For further press information, please contact:
Elsa Findlay/Jo Kendall/Julie Aguilera
T: +44 (0)20 3440 8930
E: [email protected]
About Stokke® – Designed to be Closer™
Premium children’s furniture and equipment brand, Stokke®, offers a complete package for new parents, covering all highchair, transport, baby carrier, home textiles and nursery needs.
Stokke® is heavily focused on creating products that ensure the healthy development of young children. From elevated, parent-facing strollers, to award-winning ergonomic baby carriers and a versatile line of adjustable seating solutions, Stokke® prioritises the needs of the child above all else.
With innovative features promoting better eye contact and interaction, all products in the Stokke® collection are designed to bring parent and child closer, to foster connection and promote bonding, ensuring children feel safe and secure.
This human-centric focus on design not only promotes connection, but delivers functionality, exceptional ergonomics and unparalleled comfort. All Stokke®’s products are designed in the best interest of the child.
Thanks to timeless and stylish Scandi design and engineering, Stokke® products are developed to fit seamlessly into any interior.
Stokke® was founded in Ålesund, Norway in 1932. The brand’s ethos and products embody their Norwegian heritage, embracing quality, nature, sustainability, craftmanship, and balanced living.
A core product of the Stokke® collection for over 45 years, the iconic Tripp Trapp® highchair was Stokke®’s first product designed for children. It has sold more than 11 million units globally.
Stokke® is available in over 80 countries worldwide and has its own subsidiaries in Europe, the United States, Asia and Russia.
About Rooster PR
Rooster is a cutting edge independent PR & digital communications agency connecting brands and businesses with their target audiences.
Rooster cultivates media endorsement and audience engagement to deliver measurable results, not only by way of generating meaningful coverage, but also focusing on real commercial advantages for clients.
From core press office work to high impact creative campaigns, Rooster helps brands navigate and communicate through today’s complex media landscapes utilising an established network of media contacts.
Rooster develops integrated and insight-led campaigns for clients in the following sectors: Business & Corporate, Consumer & Lifestyle and Travel & Tourism.
Key service areas include: Press office, stunts & experiential, event management, social media management, digital advertising, marketing and media buying.