APT Luxury & Travelmarvel Enhance Support for Northern Ireland Partners

Michelle Ryan, Country Manager for Ireland, expands remit to include Northern Ireland.

Following two successful years supporting the growth of Travelmarvel in Ireland, Michelle Ryan has expanded her role to include Northern Ireland, providing dedicated on-the-ground support for travel agents and helping drive the continued growth of both Travelmarvel and APT Luxury.

Since joining the business in 2024, Michelle has played a key role in developing the Irish market, driving brand awareness and helping Travelmarvel achieve double-digit, year-on-year sales growth while strengthening relationships with the Irish travel trade.

Effective from July, Michelle will be responsible for driving the growth of APT Luxury and Travelmarvel in Northern Ireland, and continue driving the growth of Travelmarvel with agents in Southern Ireland.

Brad Bennetts, Head of Sales, APT Luxury & Travelmarvel, said: “Ireland represents a significant growth opportunity for both APT Luxury and Travelmarvel, and we’re delighted to expand Michelle’s role to provide dedicated, on-the-ground support for agents. Already well known in in the market from her years of industry experience, Michelle has a strong track record of supporting and growing brand recognition in the Northern Irish market.

“When we entered the Irish market, we were one of only a handful of river cruise operators actively investing in the region. As the market continues to evolve and attract new entrants, maintaining a strong local presence is more important than ever.”

Michelle Ryan, Country Manager, Ireland, said: “With the rapid growth of the Irish market over the last two years, I am excited to extend my support to agents in Northern Ireland. I’ve had the pleasure of working with the market previously and know firsthand how important having dedicated on-the-ground support is. I’m excited to once again support the region and reconnect with colleagues and friends in the market.”

Michelle will continue to lead Travelmarvel’s growth in the Republic of Ireland while spearheading the company’s expansion across Northern Ireland. Travel agents interested in arranging a meeting with Michelle or learning more opportunities in the Irish market can contact her at: michelle.ryan@apttravelgroup.com.

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For further press information, please contact:
Olivia Hazelden-Kingdon | Caitlin Lesko | Emma Arthurs
Rooster.
T: +44 (0)203 440 8930
E: aptouring@rooster.co.uk
W: Rooster APT Newsroom

About Travelmarvel Premium Cruises & Tours
Travelmarvel is the premium travel arm of APT Travel Group, Australia’s largest locally owned travel company, offering river, yacht and small ship cruising, and small group and escorted tours at unbeatable value.

Travelmarvel offers 4-star premium flexible travel, with an ‘Excellent’ rating on Trustpilot and includes thoughtfully curated itineraries, Insider Experiences, and return scheduled flights from the UK.

Travelmarvel returns to the Nile in September 2026 with new ship Travelmarvel Sirius sailing its Treasures of Egypt and the Nile land & river cruise.

About APT Luxury
APT Luxury is the luxury travel arm of APT Travel Group – Australia’s largest family-owned travel company – offering river, small ship and yacht cruising, small group journeys, luxury escorted tours and remote 4WD journeys with the highest standards of service.

APT Luxury offers 5-star, fully inclusive travel, including signature experiences, thoughtfully curated itineraries, return scheduled flights from the UK, home-to-airport transfers, state-of-the-art river ships and world-class dining. Its popular destinations include Europe, Asia, South America and South Africa.

About APT Travel Group
Celebrating 100 years of heritage in 2027, APT Travel Group is one of the world’s most respected names in luxury and premium travel. Family-owned and globally trusted, the group offers unforgettable journeys across Europe, Asia, Australia, and beyond. Its brands, APT and Travelmarvel, are renowned for their award-winning service, deep destination knowledge, and commitment to innovation, value, and guest satisfaction.