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Luxury All-Inclusive Wyndham Grand Barbados, Sam Lord’s Castle Resort & Spa Appoints Rooster

Luxury All-Inclusive Wyndham Grand Barbados, Sam Lord’s Castle Resort & Spa Appoints Rooster
12 September 2023 Samantha Anderson

Soon-to-open luxury all inclusive hotel, Wyndham Grand Barbados, Sam Lord’s Castle Resort & Spa, has appointed integrated comms agency Rooster to manage its UK PR.

Rooster will work as an extension of Wyndham Grand Barbados marketing team to launch the resort to media and generate visibility across the UK.

A resort seven years in the making, Rooster will leverage its 24 years of media relations experience to generate buzz around the soft opening from 30 September, followed by the formal Grand Opening in early 2024.

With a rich history and a commitment to delivering exceptional guest experiences, Wyndham Grand Barbados Sam Lord’s Castle Resort & Spa is set to redefine luxury hospitality in the Caribbean. The resort will offer 419 guest rooms including 34 suites with sophisticated architecture and sustainable designs, along with expansive ocean views and veranda-style private balconies.

The secluded hotel features more than ten dining venues, a 13,000 square foot spa with pool, relaxation deck, along with a state-of-the-art fitness center, juice bar and café. Surrounded by beautiful greenery and stunning oceanfront, Wyndham Grand Barbados, Sam Lord’s Castle Resort & Spa is committed to improving the environment and supporting the global and local community by developing and implementing sustainable programs that deliver economic benefits to the surrounding area.

Rooster will manage the resort’s ongoing press office, brand partnerships, events, and media stays for what is the first Wyndham Grand property in Barbados, and the largest all-inclusive resort on the island.

Rob Ferguson, Director of Sales and Marketing at Wyndham Grand Barbados, said: “Rooster’s extensive expertise and innovative approach align perfectly with our vision, meaning they were the clear choice for us when looking for our UK agency partner. We believe their involvement will be instrumental in conveying the essence of our distinctive resort to British travellers.”

James Brooke, Managing Director at Rooster, shared his enthusiasm about the partnership, stating: “One of the most highly-anticipated resort openings in the Caribbean this year, Rooster fought off stiff competition to win the Wyndham Grand Barbados launch and ongoing comms brief. Highlighting all that this vibrant property has to offer British travellers, we will deliver a dynamic PR programme that tells the resort’s compelling story and drives visitation.”

For more information about Sam Lord’s Castle Resort & Spa, please visit:


For media inquiries, please contact:
Charlotte Wright | Sarah Geppert | Rebecca Claxton | Tilly Everard
E: [email protected]
T: +44 (0)203 440 8930

About Wyndham Grand:
Travel is the best excuse to enjoy the grand things in life. With locations in some of the world’s most sought-after vacation destinations – including Shanghai, Istanbul, Doha, Salzburg and Orlando – Wyndham Grand hotels transform ordinary moments into unforgettable experiences. Approachable by design, this upper-upscale hotel brand helps travellers make every moment count. Learn more at

About Wyndham Hotels & Resorts:
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,100 hotels across over 95 countries on six continents. Through its network of approximately 852,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 24 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. The Company’s award-winning Wyndham Rewards loyalty program offers over 103 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit

About Rooster:
Rooster is one of the UK’s leading independent integrated communications agencies servicing clients across b2b and b2c sectors. Founded in 1999 by Henry Hemming, Rooster is focused on results-driven communications that deliver against clients’ business objectives. Managing Director James Brooke heads up the team of 30 genuine, straight-talking and creative comms experts.

Rooster clients span the travel, lifestyle, property and b2b sectors including Flight Centre, Center Parcs, Hawkes cider, Tempur UK, Fairview New Homes, Vastint UK, ECA International and Resource Solutions. Rooster’s sustainability PR service provides expert guidance and strategy for businesses wishing to better communicate how they are positively impacting our increasingly fragile world.

For more information visit