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Chocks Away for New Icelandic Low-Cost Airline ‘Play’

Chocks Away for New Icelandic Low-Cost Airline ‘Play’
1 July 2021 James Brooke

London Stansted – Reykjavik inaugural service took off today, 24 June 2021.

  • Inaugural PLAY flight takes off from London Stansted to Reykjavik, with Iceland remaining one of the only European countries on the green list.
  • Milestone moment for new airline launch, as overseas travel resumes.
  • PLAY is one of the first new airlines to launch during the global pandemic.
  • UK holidaymakers amongst the first to enjoy flights on the new airline.
  • Crew wear airline’s new gender-neutral uniform, showcasing its playful character.
  • One-way tickets from London to Iceland’s Reykjavik start from £30, including taxes.

PLAY, the new bright red, low-cost, Icelandic airline celebrated its inaugural London Stansted to Reykjavik flight today (16:12, Thursday 24 June 2021), marking a milestone moment for the airline.

Five cabin crew and three pilots of PLAY’s 55 strong crew were on onboard the inaugural flight; cabin crew showed off the airline’s new gender-neutral uniform, representing the airline’s playful character. The uniform’s design offers a fresh take on what is usually a traditional line of clothing – heels are out, and PLAY’s branded Nike trainers, bold logo t-shirts, and trousers are in.

Offering competitive fares starting at £30 one way, the new airline, with a fleet of Airbus A321neo aircraft, allows Brits to travel to Iceland, one of the only remaining European destinations on the green list.

Mr. Birgir Jónsson, CEO of PLAY said: “The inaugural flight today marks a milestone moment for us at PLAY. I am incredibly proud of my colleagues, all of whom have played an integral role in launching the airline.

“It’s great to see the crew wearing PLAY’s new uniform today, which encompass our core values: simplicity, playfulness, competitiveness, equality and on-time performance. The PLAY-branded Nike trainers are also a great nod to the Greek goddess Victory’s wings, which symbolise the sound of speed, movement, power and motivation.

“We’re so excited to be taking our bright red plane to the skies, and welcoming British travellers to Iceland this summer.”

PLAY will operate direct flights to Iceland from London Stansted Airport, with flights operating four times a week on Mondays, Thursdays, Fridays and Sundays, with the aim of introducing daily flights in the future.

Steve Griffiths, Managing Director of London Stansted, said: “We’re delighted PLAY has joined us at London Stansted and launched its inaugural flight from the airport today. Iceland is one of the very few countries currently on the UK green travel list so it’s a great alternative destination for people looking to get away on holiday.

“We wish PLAY every success with these great value and convenient flights which will I’m sure prove to be very popular with passengers from London and East of England wishing to fly from their local airport.”

Iceland is a popular holiday spot for Brits seeking wide open spaces and activities, stunning scenery, and top-quality cuisine. With a short flight time of just over three hours, Iceland is a great choice for a weekend getaway of culture mixed with bucket-list activities such as whale watching, geothermal baths, and the chance to witness volcanic eruptions and geysers.

The PLAY fleet comprises three Airbus A321neo aircraft, each with 192 economy seats. The first aircraft, TF-AEW, which commenced operation today (24 June); the second and third will be delivered in July. All aircraft are owned by AerCap, a global leader in aircraft leasing, and started flying in 2018.

For further information on PLAY, and to book tickets, visit
Follow PLAY on Instagram @playairlines #flyPLAY.


Notes to Editors:
Birgir Jónsson, CEO of PLAY, and Steve Griffiths, Managing Director of London Stansted, are both available for interview or comment upon request.

For further press information, please contact:
Arabella Halfhide | Hannah Carlisle | James Brooke
Rooster PR
T: +44 (0)7376 418927
E: [email protected]

About PLAY
PLAY is an Icelandic low-cost airline, established in November 2019 by a group of experienced professionals from the airline industry. PLAY offers effortless travel, safety and affordable prices.

PLAY uses aircraft from the Airbus A320 family and will serve destinations across Europe. This summer, the fleet will consist of three aircraft.

PLAY has plans to add destinations in North America in early 2022, offering low-cost options for long-haul journeys.

For additional information and bookings please visit
Follow PLAY on Instagram @playairlines #flyPLAY.