Adrian Keating Joins PLAY as Executive Director Sales and Marketing

Joining PLAY’s Commercial team as Executive Director Sales and Marketing, effective 1 March, Adrian brings over 20 years of international aviation experience with some of the world’s most recognised brands in aviation.

Adrian will lead the teams across Sales, Distribution, Marketing, PR, In-flight, Ancillary, and Cargo. He will work closely with the PLAY management team to drive the airline’s commercial success.
Starting his career at British Airways in 1999, Adrian has been part of award-winning teams at easyJet, Etihad and Air Transat. Most recently Adrian was the VP of Sales, Marketing & Distribution at Norse Atlantic, prior to that he held senior roles at Air Transat and Malaysia Airlines where he was responsible for the commercial performance of the airlines across Europe and the Americas.

Adrian has a proven track record of thriving in commercial restructures and entrepreneurial environments, with experience in developing action-oriented commercial teams which are always searching for improvement.

“Joining PLAY as the airline celebrates welcoming its one-millionth passenger marks an exciting new chapter in my career. This role offers a fantastic opportunity to lead a talented team and I look forward to contributing to PLAY’s continued success and growth, and to helping shape the future of the airline industry through innovative and forward-thinking strategies,” says Adrian Keating, Executive Director Sales & Marketing, PLAY airlines.

“Bringing decades of international aviation experience to PLAY, Adrian’s appointment is a pivotal moment for our company. With his exceptional and proven track record of delivering results, Adrian is the ideal candidate to join our team and to drive commercial success. I am really happy to welcome him on board my team, and I look forward to working closely with him to reach even greater heights and success,” concludes Sonja Arnórsdóttir, PLAY’s Chief Commercial Officer.

Learn more about PLAY or book a flight at www.flyplay.com.

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For further press information, please contact:
Arabella Halfhide | Hannah Carlisle | Chloe Hernandez
Rooster PR
T: +44 (0)7376 418927
E: PLAY@rooster.co.uk

About PLAY
PLAY is a low-cost airline operating flights between Iceland and Europe, and North America as of 2023.

Founded in Reykjavík in 2019 by a management team with significant experience in the aviation industry, the company operates flights on new Airbus A321NEO and A320NEO aircraft, offering streamlined, no-frills service that allows travelers to pay less and “play more.” Safety comes first for PLAY. On-time performance, simplicity, happiness and low prices are the airline’s core principles.

The airline seeks to enable passengers to see the world, but not without considering its environmental impact. PLAY is being developed with sustainability initiatives and benchmarks in place to track and reduce fuel consumption, offset carbon emissions, and limit waste. Learn more or book a flight at www.flyplay.com.