Appoints New CEO & Introduces Dedicated App for Holidaymakers Appoints New CEO & Introduces Dedicated App for Holidaymakers
9th January 2020 Samantha Anderson Appoints New CEO & Introduces Dedicated App for Holidaymakers

Travel brand steps up mission to become the UK’s leading provider of mystery holidays.

Destination unknown travel company,, ushers in a fresh phase of growth as it names Symen Jansma as new Chief Executive Officer. Jansma takes over from co-founder Raymond Klompsma as the brand looks to command the mystery holiday sector in 2020.

Formerly the CEO of TravelBird, Symen will bring more than eight years’ experience in the travel industry to the brand, with proven ability to propel start-ups to new heights.

Speaking on his appointment, Jansma said, “Over 120,000 people have embraced the way of travel so far and with the strong foundation already built by the team, I’m absolutely delighted to join at what is a pivotal time in the brand’s history. With significant international investment and forecasted growth for 2020, we’re looking forward to reintroducing to the UK with exciting new product and updates to the customer’s journey with the launch of our app.”

Previously, travellers received their mystery destination via post, but now they can find everything in one central location via the app. As well as reducing use of paper and removing transportation emissions in a bid to be more environmentally conscious, the app will also act as an in-trip companion for customers with questions about where to go and what to do in their mystery destination.

Raymond Klompsma, departing CEO of, added “With Symen at the wheel, I am convinced that can enter its next exciting phase and become the UK’s leading provider of mystery holidays.”

Those booking with simply choose between a city break or an off-the-beaten-track adventure, indicate their budget and pick their dates. Prior to travelling, they receive a weather forecast for packing purposes, but only discover their destination two hours before travel. has ambitious plans for 2020 as it looks to expand across various European countries, plus the introduction of sustainable and localised experiences on its trips.

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For further press information, please contact:
Hannah Carlilse | Baillie Horwood
Rooster PR
T: +44 (0)20 3440 8930
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Founded in April 2014, is a travel company on a mission to bring back a sense of wonder into the world by making people travel without expectations. offers surprise City Breaks from 6 UK airports and 1 Irish airport. Travellers simply choose their dates, budget, type of accommodation and select optional extras (if desired) and experienced consultants will craft a quality trip. With their countdown clock ticking, travellers get nothing but a weather forecast and airport arrival time and only discover their location, via the app, two hours before departure.

Headquartered in Amsterdam, currently operates across The Netherlands, Denmark, Belgium and the UK and has already helped over 120,000 people to embrace the unknown.
While surprise trips have previously been associated with undesirable locations and poor-quality accommodations, ensures accommodation is always of a high standard, in a convenient location and chosen based on reputable feedback.

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