Annual royalties from sales of Ecoffee Cup’s William Morris collection support the Gallery’s arts programmes for underprivileged children and teens in the capital.
Design-driven brands Ecoffee Cup and William Morris first came together in October 2016. The ensuing collaboration has proven hugely successful for both parties; in the last 12 months alone, over 200,000 William Morris editions of the Ecoffee Cup have been sold, generating revenues of over £700,000 and royalties of almost £60,000.
Based in the designer’s East London childhood home, the William Morris Gallery houses the largest collection of Morris-related items in the world. The popularity of this unique reusable cup collection has generated additional funds that have proven a welcome boost for the Gallery’s cultural programmes, including creative activities for under-fives, family days and a young curators’ programme for teenagers. Funds raised also help to support the conservation of the Gallery’s collection of historic textiles.
The partnership has also broadened the global audience for the quintessentially British William Morris brand, with almost fifty percent of revenue being generated outside the UK. The timeless appeal of William Morris’ designs is proving to be a draw for audiences in countries as diverse as Japan, Germany, Australia and South Africa.
Founder and CEO of Ecoffee Cup, David McLagan, comments: “Forming new habits – particularly when it comes to re-use – requires someone to genuinely love the look and feel of the product they’re using; to make it their own. So, to paraphrase William Morris himself, I believe there is no excuse for doing anything which is not strikingly beautiful.
“Morris was a great believer in creative collaboration; he thrived on combining the ancient with the new. He believed in art made by the people for the people, as a joy to the maker and the user. This is an important part of how we work with designers around the world, making Ecoffee Cup a great vehicle for functional creativity above anything else.”
With major UK retailers such as Marks & Spencer and Waterstones set to stock the range in 2019, the creative partnership looks destined to go from strength to strength.
The William Morris Gallery Ecoffee Cup is now available in 15 different designs across three different sizes.
For more information on William Morris Gallery, visit www.wmgallery.org.uk
For more information on Ecoffee Cup, please visit www.ecoffeecup.eco
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About Ecoffee Cup
From manufacture through to disposal, Ecoffee Cup is a new generation of reusable takeaway cup.
Created with the world’s fastest-growing, most sustainable crop – natural bamboo fibre – and non-GMO corn starch, Ecoffee Cup is BPA and phthalate free.
Ecoffee Cup feels a bit like thick, yet light cardboard. And because bamboo fibre is naturally sterile, Ecoffee Cup is lovely to drink from and won’t flavour-taint drinks. It is also super-light and has a fully resealable ‘no-drip’ lid, making it perfect for when you’re on the go.
Ecoffee Cup is fully dishwasher safe.
Available in a wide range of fun, contemporary patterns and bright, vibrant colours, Ecoffee Cup packs just a little bit more style than its plastic, ceramic or stainless steel cousins.
