Sigur Ros’ New Music Festival to Light up Iceland’s Darkest Days

Sigur Ros’ New Music Festival to Light up Iceland’s Darkest Days
13th October 2017 James Brooke

Sigur Ros’ New Music Festival to Light up Iceland’s Darkest Days

In Travel pr, Client News, Sector News

WOW air offering 10% off flights for music fans.

Making unique alternative music events accessible to budget-conscious travellers from around the world, low-cost airline WOW air has sponsored new multimedia festival Norður og Niður, offering 10% off travel to and from Iceland.

Taking place between Christmas and New Year from 27-30 December at Reykjavik’s renowned Harpa concert hall, the arts event is ideally timed to keep the fun and festivities of the holiday season going. Iconic Icelandic post-rock band Sigur Rós – best known for their hit “Hoppípolla” – will also be making a comeback at the festival, marking their first show in Iceland in more than five years.

The WOWSIGURROS promo code will give 10% off flights each way to/from Iceland during the festival from 27 December 2017 – 15 January 2018, originating from London Gatwick, as well as the following WOW air destinations: AMS, SXF, BOS, BRU, ORD, CPH, DUB, FRA, LAX, MIA, YUL, EWR, CDG, PIT, SFO, ARN, TLV, YYZ, BWI. This is valid for bookings made between now and Monday 30 October 2017 (until midnight).

Alongside Sigur Rós, the event’s world-class line-up features big names from a multitude of genres such as Jarvis Cocker, Kevin Shields from My Bloody Valentine, Jóhann Jóhannsson, Alexis Taylor from Hot Chip and Mammút to name a few, with many more acts still to be confirmed.

The event, which literally translates to “go North and go down”, costs 20990 ISK (around £149) for a standard 4-day pass. Sigur Ros’s four shows are sold separately, with those who have purchased tickets able to buy the full 4-day festival pass for a discounted price of 16990 ISK (£121).

WOW air’s twice-daily direct route between London Gatwick and Reykjavik costs from just £29.99* one way, pre-discount, with a flight time of under three hours.

For further information, or to book a flight visit To book festival tickets visit:


* Based on lowest one way fare on the WOW Basic package, including taxes and charges, booked via Restrictions and booking/baggage fees may apply.

For further press information or for interview opportunities with the airline’s CEO please contact:
Stuart Fyfe / Katie Raby / Rachel Sewell / Alex Fenton
Rooster PR
T: +44 (0) 20 3440 8930
E: [email protected]

About WOW air
WOW air is Iceland’s ultra-low-cost transatlantic airline offering cheap fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies twice-daily from London Gatwick to Reykjavik. As of summer 2017, the airline will serve 33 destinations across Europe, North America and Canada, including London, Edinburgh, Bristol, Washington DC, Boston, San Francisco, Los Angeles, Montreal, Toronto, Miami, Pittsburgh and New York.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies with Airbus A320 aircrafts and Airbus A321/A330 models. WOW air boasts one of the world’s youngest fleets, with an average aircraft age of just 2.5 years.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

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