World’s 4th largest airline hands first UK PR brief to Rooster following successful digital sales campaigns.
China Southern Airlines, Asia’s largest airline, has appointed award-winning agency Rooster PR as its first ever UK public relations agency following successful digital and social media campaigns which saw seasonal bookings double.
In its new, extended PR remit, Rooster will promote the airline’s 4-star service and lower transfer times to destinations across China, Southeast Asia, Australia & New Zealand, and the carrier’s new, twice-daily service from Heathrow to Guangzhou launching on 1st June 2017.
The first airline to use both the Airbus A380 and Boeing B787 Dreamliner aircraft, China Southern Airlines has the fourth-largest fleet in the world with over 700 passenger and cargo aircraft, and is set for further global expansion in 2017.
Nick Newman, Commercial Manager for UK & Ireland, said: “Rooster’s digital activity has had an immediate positive impact on our UK sales and we’re delighted to have them on-board as our PR agency as we continue to expand in the UK market. We’ve got a number of big announcements coming up and are confident we have the right agency to help us realise our ambitions in the UK.”
Rooster’s Managing Director, James Brooke, said: “Adding the world’s fourth largest airline to our growing aviation portfolio is a fantastic achievement for Rooster, allowing the team to complement our sales-focused digital work with media relations and creative story-telling. With a huge, modern fleet and a focus on customer service, we’ll be helping drive bookings, boost the airline’s profile and make a bigger mark on the UK long-haul aviation market.”
Based in Guangzhou, China Southern Airlines boasts the largest fleet, most developed route network, best safety record and largest passenger capacity of any airline in China.
A proud member of the SkyTeam global airline alliance, the airline currently flies daily from London Heathrow Terminal 4.
For more information visit http://global.csair.com/
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For further press information contact:
James Brooke/Stuart Fyfe/Katie Raby/Rachel Sewell
Rooster PR
T: +44 (0) 20 3440 8930
E: [email protected]
About China Southern Airlines
China Southern Airlines is the world’s fourth-largest airline and the largest airline in Asia, flying to 200+ destinations in 40+ countries and regions across the world.
A 4-star airline, acclaimed for its high level of service, China Southern Airlines is based in Guangzhou and is a proud member of the SkyTeam global airline alliance.
The airline currently flies daily from London Heathrow Terminal 4 and will increase its frequency to twice daily from 1st June 2017.
For more information visit http://global.csair.com, www.facebook.com/csairUK, https://twitter.com/csairUK, or www.instagram.com/csairuk.
