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UK Mobile Marketing Start-Up Ramps Up International Expansion Following 300% Growth in Three Years

UK Mobile Marketing Start-Up Ramps Up International Expansion Following 300% Growth in Three Years
31 January 2017 James Brooke

Ambitious plans for further international growth as MOBKOI appoints three Managing Directors and launches new German office.

Following rapid growth, UK-based mobile marketing start-up, MOBKOI, has appointed three Managing Directors to head-up its UK, France and newly launched German office.

Founded in 2014 by brothers Quentin and Guillaume Le Pape, MOBKOI has grown by over 300% working with a growing portfolio of over 85 premium brands including Bally, Canon, Nespresso, Mulberry, GE and Maserati. To date the company has delivered 250 campaigns and works with over 1,000 publishers in 35 markets.

MOBKOI’s newly appointed Managing Directors include Donia Baddou (London), Steven Grant (Paris) and Vera Huebner, heading up the company’s new office in Frankfurt, Germany.

“We’re entering an exciting new phase for MOBKOI as we aim to double growth this year. Vera and Steven’s invaluable experience and dedication in their respective markets will be essential for securing our position as the go-to solution for global, premium mobile marketing campaigns. Our new German office will be integral to further developing our international offering.” said Quentin Le Pape, MOBKOI CEO and Co-Founder.

MOBKOI’s UK headquarters has seen phenomenal growth over the last few years which led to the launch of the company’s Paris office in January last year. The company has also secured an exclusive partnership with upday in the UK and France, the news aggregator service replacing Flipboard on all flagship Samsung smartphones.

“In 2016 alone MOBKOI grew by 325% in the UK thanks to Donia’s professionalism and ambition as our Head of Sales. We’re thrilled to appoint Donia as Managing Director for the UK as we take on further challenges in the coming years,” continued Le Pape.

Donia Baddou, Managing Director for MOBKOI UK

Previously Head of Sales for MOBKOI, Donia is a dedicated and fearless expert in the industry from her experience in international media sales, including positions with the Financial Times and

“I’m excited to be leading the UK team driving them to continue to exceed challenging targets year after year. Our London sales team has grown rapidly in the last few months and I’m keen to ensure our MOBKOI family ethos remains and strengthens as we continue to grow. I’ll also be working closely with Celtra to ensure we’re constantly offering our clients the latest creative technologies for mobile,” said Baddou.

Vera Huebner, Managing Director for MOBKOI Germany

Bringing with her almost a decade of experience working for the Financial Times, most recently as Sales Director for DACH, NL and Nordics markets, Vera will be key to building MOBKOI’s new office in Frankfurt, Germany, and to scale the company’s premium offering for global and local brands. Vera’s remit will cover Germany, the Nordics and Switzerland.

“As this is the first time MOBKOI will be introduced to this region, my main objective will be to ensure exposure to the company and position MOBKOI as a trustworthy partner with proven experience of creating and managing highly successful campaigns with premium brands. I am beyond excited to put MOBKOI on the map and to be loud and disruptive in this new market!” said Huebner.

Steven Grant, Managing Director for MOBKOI France

From previous roles at Yahoo! and Radium One, Steven’s extensive experience and excellent connections in the industry will be integral in growing the France team from MOBKOI’s Paris office with a target to double revenue in 2017. Steven will also lead the development of MOBKOI’s local publisher offering and establish the company’s new programmatic service.

“I’m excited to join MOBKOI – we have ambitious plans for the Paris office after the team’s successful first year. Premium advertisers work for years to carefully frame their brand and MOBKOI answers many of the problems they face when aiming to regain control on their media environment in order to protect their brand image and engage with the right audiences,” said Steven.

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Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Quentin Le Pape, CEO and Co-Founder and Guillaume Le Pape, COO and Co-Founder of MOBKOI.

For further press information, please contact:
Yasmine Triana/Aaryn Vaughan/James Brooke
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

Launched in May 2014 by brothers Quentin and Guillaume Le Pape, MOBKOI are specialists in ultra-premium mobile marketing.

MOBKOI creates unique, bespoke mobile campaigns to deliver client messages to premium audiences. Offering 100% direct inventory on some of the world’s most exclusive and trusted global and local publishers, MOBKOI guarantees brand visibility and safety. Using the Celtra platform, MOBKOI delivers innovative, cutting-edge mobile advertising formats and functionality including Vertical Video, Gyroscope and soon to be launched 360° videos, as well as providing non-intrusive, full-screen placements such as the interscroller. MOBKOI’s in-house studio develops the finest rich media, video and display brand experiences and the company offers complete transparency and optimisation with reporting per publisher, format, mobile device, OS and market.

To date, MOBKOI has delivered over 250 campaigns for 85 clients and operates in 35 markets with over 1,000 publishers. MOBKOI also has an exclusive partnership with upday, a unique news service pre-installed on Samsung Galaxy S7 smartphones and available to download on any pre-S7 Samsung smartphones.

For more information go to, or follow @MOBKOI_UK