MOBKOI Disrupts the Mobile Marketing Industry
Mobile marketing specialist records 300 % YoY growth and rapidly increasing client portfolio.
MOBKOI, the ultra-premium mobile marketing specialist, has recorded an impressive 300 percent year-on-year growth following its first two years in business. Since launching in May 2014, the brand has grown its client portfolio to include 66 premium, world-renowned brands such as Breitling, UBS, GE and BALLY.
MOBKOI’s three-fold, year-on-year growth reflects the company’s disruption of the mobile marketing industry. The company’s dedication to offering 100 percent direct inventory from publishers provides premium brands with the campaign transparency and brand safety that is essential to protect their distinguished reputations and historic legacies of excellence.
Through this direct approach MOBKOI clients can rely on a fully bespoke mobile marketing campaign, utilising innovative formats for specific publishers in order to boost brand engagement from their target audiences.
Transcending industry benchmark results with GE’s ‘Octopus’ campaign
GE has successfully launched its ‘Octopus’ mobile ad campaign with MOBKOI, achieving results significantly above market benchmarks. MOBKOI’s creative studio developed interactive in-format functionalities for the GE Octopus campaign, including five-second animations to grab the user’s attention, a wipe-away screen to reveal a video and a clear call to action to prompt click-throughs to the GE website. The new, innovative formats include an interscroller, delivered natively within publisher’s content, which is demonstrated here.
GE’s Global Media and Marketing Director said: “In GE’s world, innovation equals opportunity. This global mobile-first execution with MOBKOI has allowed us to engage a hard-to-reach but always-on audience in an unexpected way, across extremely premium placements. The Octopus campaign tells our story that whatever the world throws at us, GE is ready.”
MOBKOI’s growth coincides with an overwhelmingly positive climate for mobile marketing, with a 35 percent rise in mobile advertising spend expected this year – the first time that mobile has overtaken TV advertising spend in the UK (source eMarketer).
KR Mediacom’s Director on luxury brands stated: “We have worked with MOBKOI successfully over the past 12 months across our leading beauty and fashion brands. Our campaigns with MOBKOI return above benchmark engagement rates thanks to their ability to reach our target audience across key premium publishers with impactful mobile creatives.”
Since being launched in May 2014 by brothers Quentin and Guillaume Le Pape, MOBKOI has delivered over 250 campaigns for 66 clients and operates in 25 markets with over 1,000 publishers. MOBKOI also has an exclusive partnership with upday, a unique news service pre-installed on Samsung Galaxy S7 smartphones and available to download on any pre-S7 Samsung smartphones.
Quentin Le Pape, CEO and Co-Founder of MOBKOI commented: “We’re proud of the rapid growth of the company in its first two years. We’re offering premium brands the direct relationship with world-renowned publishers and brand security that can’t be found elsewhere in the market. As a result, our clients are seeing better results and performance from their campaigns than ever before.”
“With many more cutting-edge campaigns to come, we’re excited for the future of MOBKOI as our offering continues to evolve and innovate.”
For more information, visit www.mobkoi.com
Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Quentin Le Pape, CEO and Co-Founder and Guillaume Le Pape, COO and Co-Founder of MOBKOI.
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Launched in May 2014 by brothers Quentin and Guillaume Le Pape, MOBKOI are specialists in ultra-premium mobile marketing.
MOBKOI creates unique, bespoke mobile campaigns to deliver client messages to premium audiences. Offering 100% direct inventory on some of the world’s most exclusive and trusted global and local publishers, MOBKOI guarantees brand visibility and safety. Using the Celtra platform, MOBKOI delivers innovative, cutting-edge mobile advertising formats and functionality including Vertical Video, Gyroscope and soon to be launched 360° videos, as well as providing non-intrusive, full-screen placements such as the interscroller. MOBKOI’s in-house studio develops the finest rich media, video and display brand experiences and the company offers complete transparency and optimisation with reporting per publisher, format, mobile device, OS and market.
To date, MOBKOI has delivered over 250 campaigns for 66 clients and operates in 25 markets with over 1,000 publishers. MOBKOI also has an exclusive partnership with upday, a unique news service pre-installed on Samsung Galaxy S7 smartphones and available to download on any pre-S7 Samsung smartphones.