CityUnscripted Appoints Rooster PR

CityUnscripted Appoints Rooster PR
4th October 2016 James Brooke

CityUnscripted Appoints Rooster PR

Rooster will manage UK media relations for the innovative platform, set to create a generation of ‘discoverers’.

Rooster is delighted to announce its appointment by CityUnscripted, an authentic and personalised travel service offering immersive city experiences, as well as planning and booking tools to help travellers get to know a city through the eyes of a like-minded local.

CityUnscripted launched in London in April 2016 with a database of ready-made tours and an online TripPlanner service allowing visitors to create bespoke itineraries based on detailed recommendations of the best things to see and do in the city. The company is now expanding with a new ‘Book a Local’ option available in 13 new cities across Europe, America and Asia.

The site’s flagship product helps visitors get away from scripted excursions by exploring their chosen city with a Local who will plan a personalised outing based on their interests. CityUnscripted works with a network of 500+ Locals globally, who are collectively fluent in over 25 languages.

As CityUnscripted’s first PR agency, Rooster’s brief is to deliver a strategic public relations campaign focusing on the global expansion of the ‘Book a Local’ feature as well as raising media awareness of company news, announcements and new partnerships. Messaging will position CityUnscripted as a leader in providing high-quality, bespoke experiences that get away from scripted tours.

Nick Whitfield, Founder & CEO of CityUnscripted said: “As our network continues to expand rapidly, it’s great to have Rooster on board to help raise awareness of our inspiring community of locals. We devised this concept with the aim of changing the way travellers experience a city for the better, by branching away from conventional tours that just show people traditional tourist traps and we look forward to seeing our user base grow.”

James Brooke, Managing Director at Rooster PR, commented: “As an agency of avid travellers, this is an exciting appointment for us. CityUnscripted is a service that we ourselves would book when visiting a new city, so we’re very much looking forward to utilising our industry contacts and implementing a creative approach to get word out about the site.”

For more information go to


For further media information, images or interview opportunities please contact:
Rachel Sewell/Melissa Hobson/Joe Thomas/James Brooke
Rooster PR
T: +44 (0)20 3440 6991
E: [email protected]

About CityUnscripted
Launched in April 2016, CityUnscripted is an authentic and personalised travel service offering immersive city experiences as well as planning and booking tools to help travellers get to know a city through the eyes of a like-minded local. The service connects travellers who want to be discoverers and not tourists with locals in the know for bespoke experiences that uncover the best aspects of a city and help them to connect more deeply with the city through its people.

The company is primarily focused on its community of inspiring locals, promoting the ethos that they help travellers ‘say goodbye to tick-box tourism’ and ‘unlock the city with a like-minded Local’.

CityUnscripted offers three distinct services: the flagship product ‘Book a Local’ as well as, for London, ready-made tours and the TripPlanner – and are working with several leading accommodation companies and hotel brands including, Marlin Apartments and Oasis Collections.

About Book a Local
The Book a Local service allows visitors to explore a city with a like-minded Local who will plan a personalised outing based on their interests. Book a Local helps visitors get away from scripted tours; instead, their Local can guide or give advice like a friend would.

The quickly expanding Book a Local service is available in: London, Paris, Barcelona, Madrid, Rome, Bologna, Amsterdam, Berlin, Edinburgh, Manchester, Tokyo, New York and San Francisco with more cities to follow in the coming months.

CityUnscripted works with a network of 100+ Locals in London with 500+ Locals in other cities globally. Locals are aged from 18-60+ years old and are collectively fluent in 25+ languages. CityUnscripted’s community of Locals have a wide range of interests and backgrounds and they work as Locals in their spare time because they love to meet new people and share the city they know so well.

The Book a Local system allows visitors to review detailed profiles of each Local, before selecting the person that matches their preferences and a date and start time. Locals can then create a personalised itinerary based on what you want to see and do or give advice or insight into their city, making the city more real and human rather than a checklist of attractions. The service is completely trustworthy, safe & secure, as each Local is individually vetted, verified, insured and trained by the CityUnscripted team. Bookings start from £30 an hour for 1-2 adults, children are free.

For more information, visit or follow CityUnscripted on Facebook, Twitter, Instagram or Pinterest.