Hospitality Industry Heavyweights Choose Rooster

Spearheaded by some of the most highly regarded names in the industry, newly launched The Hotel Management Company (THMCo), appoints Rooster for B2B awareness campaign.

Rooster is delighted to announce its appointment by The Hotel Management Company (THMCo), the hospitality industry’s one stop shop for hotel or asset management services.

Rooster’s brief is to build brand awareness for THMCo among key audiences, including hotel owners, investors, lenders and developers.

Although a new entrant to the market, THMCo is a partner company of The Buell Group, the largest advisory consultancy and services conglomerate for the hospitality and leisure sectors in the UK. It is further backed up by the collective expertise of some of the biggest players in the industry, who all sit on the THMCo Board of Directors; Jeremy Logie OBE (Chairman), Roddy Watt (CEO), Alan Murray (CFO), Jill Chalmers (Director), Peter Lederer CBE (Director) and Charles Prew (Director).

Planned PR activity will leverage board members’ knowledge, with a focus on thought leadership articles, opinion pieces, profiling, commentary, and speaker opportunities. In addition to business, finance and hospitality trade titles, Rooster will also look to generate interest among regional media, using localised THMCo industry insight and calling upon the Board’s vast network of hotelier contacts across the UK.

As with the majority of current Rooster clients, the agency’s remit will also extend to running social media channels on behalf of THMCo; namely, Twitter and LinkedIn.

THMCo CEO, Roddy Watt, says: “We’ve been impressed by Rooster’s understanding of the industry, its strategic approach and its flexibility to cater to our specific needs as a start-up. The team has already shown promise and we feel confident that Rooster’s work will be pivotal in helping THMCo penetrate a crowded market and achieve its business objectives.”

James Brooke, Managing Director at Rooster PR says: “The THMCo proposition sets the company miles apart from competitors and we are excited about supporting this impressive board on its journey to disrupt a busy marketplace. THMCo’s tailored and hands-on approach will achieve the results its clients are looking for and we hope to demonstrate this through the placement of some compelling case studies in the not too distant future.”

For more information, visit thehotelmanagement.co.

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Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for THMCo spokespeople, Roddy Watt (CEO), Peter Lederer CBE (Director), Charles Prew (Director) and Jill Chalmers (Director).

For further press information, please contact:
Yasmine Triana/Julie Aguilera/James Brooke
Rooster PR
T: +44 (0)20 3440 8930
E: THMCo@rooster.co.uk