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Gateway Ticketing Systems UK Partners with V&A

Gateway Ticketing Systems UK Partners with V&A
27 March 2015 James Brooke

Replacement CRM & Revenue Management system installed for exhibitions and events in ongoing support of Museums and Heritage sector

Gateway Ticketing Systems UK (Gateway) has successfully completed the first phase of implementing new ticketing, booking and CRM systems at the V&A, the world’s leading museum of art and design.  The new system, which went live on 27 November 2014, will enable the Museum to bring its ticketing in-house.

Gateway was selected following a comprehensive tender process to provide a phased implementation of solutions for the leading London attraction. The first phase of the project involved replacing all in-house ticketing and booking systems for V&A events and exhibitions. The project included the migration of over 12,000 live event dates from legacy systems into Gateway. Gateway’s behind-the-scenes involvement will enable the V&A to streamline its systems and benefit from improved customer service and more effective data capture. Cash flow and income can also be more efficiently monitored to achieve maximised revenue for the Museum.

The second phase includes a comprehensive CRM solution suite able to create a single, detailed profile of each customer. The V&A can use this snapshot to improve its marketing and revenue building strategy, ensuring more successful conversion from one-off to repeat visits and better customer experience.

“The implementation of a comprehensive CRM system will enable the V&A, for the first time, to have a single customer view. This brings benefits for our visitors – who will ultimately be able to purchase tickets, renew their membership and buy an exhibition catalogue, in one easy transaction – and for the Museum in terms of operational efficiencies and revenue generation. The new system is a key component of our strategy to further engage with our visitors, by sending them more timely and relevant communications which will really add value to their experience of the V&A”, said Tim Reeve, Chief Operating Officer at the V&A.

“We’re proud to announce the successful installation of this first phase of Gateway’s integrated ticketing and CRM solutions at the V&A. This successful project helps to cement Gateway’s position in the cultural and heritage market and further demonstrates our commitment to providing the most effective ticketing, booking and CRM solutions in the arts and heritage sector,” said Andy Povey, Business Development Director at Gateway Ticketing Systems UK.

Gateway Ticketing Systems UK is the leading provider of ticketing, revenue management, and admission control solutions for visitor attractions in the UK and Ireland. Established in 2012, it has secured ten clients in its first 30 months of operation.


For further press information, please contact:
Melissa Hobson/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8924
E: [email protected]

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 30 months of operation in the UK, Gateway has secured ten new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

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About the V&A

The V&A is the world’s leading museum of art, design and performance with collections unrivalled in their scope and diversity. It was established to make works of art available to all and to inspire British designers and manufacturers. Today, the V&A’s collections, which span over 5000 years of human creativity in virtually every medium and from many parts of the world, continue to intrigue, inspire and inform. The Museum runs an enormously varied programme of ticketed events from major exhibitions, to talks by leading names in the world of design, to one-off performances.

For more information go to
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