Brits Ditch January Fitness Fads for Maths Classes

Brits Ditch January Fitness Fads for Maths Classes
14th January 2014 admin_rooster

Brits Ditch January Fitness Fads for Maths Classes

In Lifestyle pr, Client News reveals UK’s quest to better brains in 2014.

Forget the New Year fitness fads – in 2014 Brits want to give their grey matter a workout. According to, which searches the web for the best experiences and offers so you don’t have to, improving arithmetic skills is top of the list for Brits on a self-improvement mission this year.

A one year subscription for maths home learning was the number one self-improvement deal sold in the first week of January through, which tracks the best experiences from providers such as Groupon, Living Social and Wowcher.

A basic accounting course was the third most popular option for a new start to the New Year, beating a 20-class pass for aerobic dance fad Zumba.

So far this year, Brits have already spent an incredible £1 million on more than 30,000 fitness and self-improvement courses through, snapping up everything from gym passes to flower arranging courses, in their quest to become a better version of themselves in 2014. That’s a whopping fifty per cent more than they spent during the same period last year.

According to, the top five most popular deals so far in January 2014 are:

  1. A one year’s subscription for a maths home learning system
  2. A 28-day supply of slimming patches
  3. A basic accounting course
  4. A smartphone app building, development and marketing course
  5. 20 Zumba classes

“It’s great to see that Brits are not just obsessed with losing the Christmas pounds this January and are looking forward to 2014 with more on their mind than the obligatory diet and detox. Self-improvement deals are hugely popular on and it’s no surprise that they’re flying off the shelves in January. It is quite surprising however that courses in maths and accounting are more popular than gym passes and fitness classes – perhaps Brits are looking for a career change in 2014,” says Steffen W. Frølund, Founder and CEO of Bownty.

“Whatever’s on your to do list for 2014, a quick search on will get you inspired to make the most of your time without breaking the bank, whether it’s about meeting like-minded people at exclusive speed-dating events, classes to help you shape up for summer or gaining new skills to finally start-up your own business,” continues Frølund.

What’s more, it’s even easier to share the best deals and experiences with friends and family via Facebook, Twitter and on, meaning kick-starting the new you in 2014 need not be a lonely affair.


For further press information, please contact:
Helen Batte / Jasmin Othman / Tim Thackray
Rooster PR
E: [email protected]
T: 020 3440 8930

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