Egyptian Tourist Authority Appoints Rooster PR

London-based PR & digital communications agency briefed to communicate the reality of the tourism situation in Egypt.

Following a competitive pitch, the Egyptian Tourist Authority (ETA) has selected Rooster PR for a 12 month contract to promote tourism to the country from the UK & Ireland.

Rooster PR will raise awareness of Egypt and encourage travellers to return to the country in line with the stated travel advice from the Foreign & Commonwealth Office (FCO). Currently, the FCO has declared Egypt’s popular Red Sea region to be suitable for travel and is continuing to evaluate other areas of the country.

The incoming agency’s first priority will be to organise a press conference for the Minister of Tourism at the annual World Travel Market (WTM) from 4th – 7th November 2013. Scheduled for 4.30pm on Monday 4th, the press conference will see Egypt’s Minister of Tourism, Hisham Zaazou, address the media and answer questions on the destination’s plans for the next 12 months.

Moving forward, Rooster PR will deliver a strategic mix of tactical trade and consumer PR campaigns to promote the destination’s abundance of world-class tourism attractions.

Omayma El Husseini, Director UK & Ireland, Egyptian Tourist Authority, stated: “We want to effectively communicate that the country’s key tourism destinations are safe to visit. We are looking forward to working closely with James and his team at Rooster PR.”

Rooster PR’s Managing Director, James Brooke, commented: “As the much publicised situation in Egypt continues to improve, there is no better time to begin a proactive communications campaign for the ETA; we look forward to promoting all that is great in Egypt.”

The account will be led by Rooster PR’s Managing Director, James Brooke and Account Manager, Linda Cerminara.

Rooster’s appointment is with immediate effect.

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Notes to Editors

• Press Conference Details: Egypt’s Minister of Tourism, Mr. Hisham Zaazou, will host a Press Conference on Monday 4th November 2013 at 4.30pm in Platinum Suite 6 in the Press Centre during World Travel Market 2013. During the press conference, Mr. Zazou will give an update on the current situation in Egypt, the tourist authority’s plans for 2014 and be available to answer questions. To confirm your attendance, please RSVP to TeamEgypt@rooster.co.uk.

For further press information, please contact:
Rooster PR
James Brooke / Linda Cerminara / Sakhita Sharma
T: +44 (0)20 3440 8930
E: TeamEgypt@rooster.co.uk