Outlaw Pro Scales Up Business with Numerous Appointments – including New MD from Shimano

Outlaw Pro Scales Up Business with Numerous Appointments – including New MD from Shimano
15th December 2020 James Brooke

Outlaw Pro Scales Up Business with Numerous Appointments – including New MD from Shimano

It has been a whirlwind year for the UK’s newest and fastest growing fishing retailer, Outlaw Pro. Despite the challenges that businesses – and retailers in particular – have faced in 2020, the angling brand continues to go from strength to strength.

Following a successful online launch in February 2020 and the opening of the brand’s first megastore just nine months later, Outlaw Pro is significantly strengthening its team, ready for even more success and growth in 2021.

With no less than five new hires, including the appointment of a new Managing Director, Outlaw Pro has added substantial experience to its commercial operation.

Ian Smith joins Outlaw Pro as Managing Director from Shimano, where he occupied the post of Sales & Marketing Manager since 2017. Ian brings with him over 20 years’ commercial experience, including growing his own successful business, 30 years as a carp angler and six of those as a professional Shimano angler. Ian is now responsible for steering Outlaw Pro’s growth to become the number one fishing tackle brand and retailer in the country.

Colin Grant becomes Outlaw Pro’s Marketing Manager. Brought on board with 22 years’ marketing experience across sectors including media, gaming, software, beauty and education, Colin will oversee marketing, PR and social media for the angling brand.

Outlaw Pro’s new Graphic Designer & Videographer, James Mearns, has two years’ experience in design and will be responsible for the video output and design content, both on and offline.

To ensure that the quality of Outlaw Pro’s copy matches its visuals, Dan Blazer, Copywriter, joins the brand following previous copywriting roles at Crystal Palace FC and Western Union.

An angler of many years and now responsible for managing all of Outlaw Pro’s community and social media content, Kevin Goss is appointed Social Media Executive.

With a mission to disrupt the £1.4 billion recreational angling market, a strong focus on offering premium products at fair prices, and with a quality of customer service that outperforms all competitors, Outlaw Pro is already making a huge mark among the angling community nationwide.

“We are excited to bring in reinforcements that will enable us to tackle – pun intended! – even greater success in 2021 and beyond,” says Outlaw Pro co-founder and ‘Guvnor’, Stewart Lawson. “And that includes the opening of not one, but three more megastores across the country.”

For more information about Outlaw Pro, visit www.outlawpro.co.uk.


For further press information, please contact:
Elsa Findlay | Julie Aguilera
Rooster PR
T: +44 (0)20 3440 8930
E: [email protected]

About Outlaw Pro
Launched online in February 2020 and with its first store opening in Billericay, Essex, this October, Outlaw Pro is the newest and fastest growing UK fishing retailer.

Founded by Stewart Lawson, Tony Hannigan, Tom Church and Jason Stanton, Outlaw Pro provides premium products at fair prices with superior customer service.

With an extensive product range designed to suit all fishing abilities, Outlaw Pro is a keen supporter of top British manufacturers.

Brands available include Outlaw Pro own brand, Shimano, RidgeMonkey, NASH, Summit Tackle, Cygnet, Trakker, ESP, Avid, Carp Royale, Drennan, Preston, Zebco Browning, Quantum and E-Sox.

For more information, visit www.outlawpro.co.uk