(London/New York, Nov. 12, 2025) – The Public Relations Global Network (PRGN) announced today that Rooster, a leading public relations and communications agency in London, has joined its worldwide network as the newest member for the United Kingdom. This is an important step for PRGN, building its presence in one of the world’s busiest communications markets and creating a stronger link between the United States and Europe.
Founded in 1999, Rooster is a leading UK PR and communications agency, delivering innovative, results-driven storytelling for ambitious brands. Known for creative storytelling and results-focused campaigns, the agency has grown into a multi-sector powerhouse across the B2B, consumer, property, and travel industries. Powered by a team of more than 25 passionate specialists, Rooster transforms client ambitions into standout communications that inspire, engage, and deliver measurable impact.
“London is a key link between the U.S. and Europe, and adding Rooster to our network helps us support clients who need to work across borders,” said Frédéric François, President of PRGN and managing partner of Two cents in Belgium and the Netherlands. “As the world gets more complex, companies need agencies that understand different markets and can help them share their stories everywhere. Rooster brings deep local knowledge and a global mindset, which is exactly what our clients need,” François added.
The UK PR market is one of the largest globally, valued at nearly £6 billion in 2025, with London leading as a hub for communications, finance, and media. UK agencies are using new technology like artificial intelligence and data analysis to help brands reach people in smarter ways. Rooster’s focus on innovation and accountability fits these trends, making it a strong partner for PRGN’s international clients.
“Joining PRGN is an important milestone for Rooster as we continue to grow our global footprint and strengthen the support we can offer clients internationally,” said James Brooke, Managing Director of Rooster. “We’re proud to become part of a network that shares our values of genuine collaboration, creativity, and results-driven communication. This partnership gives our clients access to trusted, like-minded agencies around the world, helping their stories travel further and resonate more deeply,” Brooke said.
PRGN’s decision to welcome Rooster follows recent growth in other key markets, including the U.S., Taiwan, and Spain. Adding Rooster builds on PRGN’s goal to offer local expertise with global reach, helping clients face market changes and connect with audiences worldwide.
Rooster is a Top 55 B2B and Top 60 Consumer Agency in the PR Week UK Top 150 Agency Rankings in 2025. The agency’s client list includes ambitious brands in travel, property, and technology. Rooster’s award-winning campaigns show its ability to deliver high-value results, as the PR industry shifts toward digital, social, and influencer-driven strategies. With Rooster on board, PRGN strengthens its ability to help clients succeed in the UK and beyond.
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About the Public Relations Global Network:
Founded in 1992 by visionary public relations leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies, with approximately 900 professionals in more than 60 locations globally. PRGN members are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources while providing broad-based comprehensive communications strategies to clients worldwide.
Companies or organizations interested in PRGN’s worldwide agency network services can visit its Agency Directory section for more information. Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information.
About Rooster:
Rooster is an award-winning PR and communications agency with a focus on innovative storytelling, performance and accountability. A gifted team of 25+ specialists deliver high-impact, high-value integrated comms for ambitious brands. Services include PR, Representation, Social, Influencer, Experiential, Creative and Reputation. For more information, visit https://rooster.co.uk
MEDIA CONTACT:
Gábor Jelinek, Executive Director, PRGN
[email protected]
+36 30 162 8910
