In the summer of 2024, we were briefed to raise the profile of Homerun Brokers, one of the newest and fastest-growing luxury brokerage firms in Marbella, across multiple European markets. The timely campaign complemented the launch of its first Netflix series ‘Making It in Marbella’, ensuring the delivery of profile-led pieces that maximised the opportunity the series presented.

Utilising our corporate profiling, lifestyle and real estate experience, we activated a three-pronged approach to the PR campaign to attract a breadth of top-tier media coverage within the UK and across select European buyer markets.

Our Spanish-speaking comms team were able to build a close relationship with the Homerun Brokers team and immersed themselves in the business, to build a deeper understanding of what makes these luxury brokers tick. As a result, we were able to identify and develop impactful content that resonated with both the brand’s target audiences and the right real estate and homes lifestyle media.

This resulted in 38 pieces of unique coverage, with an average domain authority of 79 and 4.9m estimated views. Coverage secured includes hits in The Sunday Times, The Guardian, The Daily Express, Country & Townhouse, MSN Holland, City AM and Dagens Industri (Sweden’s FT).