Modern Travel Agency, Fora Travel, Officially Launches in the UK

• Due to organic demand from advisors, New York founded travel agency launches official UK operation.

LONDON – Fora Travel, a modern travel agency combining human-led insight with AI-powered technology, has officially launched its UK operation, bringing its technology-led approach to the UK travel trade and opening up new opportunities for both aspiring and established travel advisors.

Founded in New York in 2021, Fora Travel has grown into a global travel agency and advisor platform that has generated $3 billion in bookings to date, with the UK now its latest growth market.

This official UK launch, following Fora Travel’s recent receipt of its ABTA and ATOL certifications respectively, builds on the growth of the business’s existing UK-based advisor community and signals the next stage of its international expansion, following its entry into Canada and Mexico in 2025.

For £222 per year, members benefit from more than 700 hours of training through Fora’s AI-enabled technology, alongside booking systems featuring more than 180,000 hotels, cruises and activities and over 8,000 preferred supplier partnerships, including Fora Reserve. Members can also use itinerary-building tools and connect with Fora’s global community, including local chapters that bring advisors together for social and partner events.

Evan Frank, Co-Founder at Fora Travel, says: “The UK is an incredibly important travel market, and we’ve already seen strong organic demand from UK-based advisors. We launched our first international chapter in London in 2024 – so launching officially here feels like a natural next step for us. We’re excited to build on that momentum by bringing our platform to a new audience of travel entrepreneurs and becoming a meaningful part of the UK travel trade.”

The UK is a key market for Fora, with a well-established travel trade and a strong appetite for international travel. It also holds a special place in the hearts of Fora co-founders Jake Peters and Evan Frank, who first met in London before going on to launch the business with Henley Vazquez.

As Fora enters its next phase of international growth, returning to the UK marks a significant milestone for the business, with ambitions to build its advisor community, develop strong relationships across the travel trade and establish a long-term, meaningful presence in the market.

Fora Travel’s UK membership model equips advisors at every stage of their careers with the infrastructure and support to build their own travel businesses, from those looking to establish their first venture to experienced advisors seeking to modernise and scale their existing operations, without the traditional overheads associated with setting up an independent travel agency. Those interested in becoming a Fora Travel advisor can apply via – https://www.foratravel.com/uk/join.

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Notes to editors:
For further press information, please contact:
Annie Hopson | Sarah Geppert | Emma Arthurs
Rooster.
T: 0203 440 8930
E: Fora@rooster.co.uk

About Fora Travel:
Fora is the platform powering a new generation of travel entrepreneurs. Its AI-enabled platform gives advisors the technology, training, and community to build thriving businesses – and connects travellers to personalised trip planning, expert service, and VIP perks worldwide. Since the company launched in 2021, Fora advisors have booked more than $3 billion in travel for clients across 180+ countries. Fora is headquartered in New York City and backed by Forerunner, Tactile Ventures, Thrive Capital, Insight Partners, Heartcore Capital, PLUS Capital, BlackPines Capital Partners, Tribeca Venture Partners. Learn more at foratravel.com.

About Fora Reserve:
Fora Reserve is a curated global network of preferred travel partners spanning every style of travel.
With 5,000+ relationships across hotels, cruises, destinations, and experiences, Fora Reserve helps advisors deliver the right fit for every traveller—from iconic luxury brands to independent boutique gems. Learn more at foratravel.com/partner-with-us.