Denis Zyuzin to Lead Visit St. Pete-Clearwater’s Global Travel Trade Strategy

Visit St. Pete-Clearwater today announced the official appointment of Denis Zyuzin as Director of Global Travel Trade Strategy. In this role, he will lead international travel trade relationships, manage overseas initiatives and programmes, develop strategy across key established markets including the UK and Ireland, as well as identifying opportunities in emerging markets.

With two decades of international tourism and travel trade experience, Zyuzin brings a comprehensive and sturdy set of skills to the destination, spanning leadership roles across destination marketing organizations, entertainment brands, hotel groups, and airlines.

“With a global outlook and rounded experience across multiple travel & tourism verticals, Denis’s leadership will be vital to maintain and expand our destination’s BEACH. CULTURE. internationally,” said Kathryn Reagan, Vice President of Business Development for Visit St. Pete-Clearwater. “As international travel continues to evolve, his strategic and forward-thinking direction will be vital for our destination’s present and future global presence.”

Most recently, Zyuzin served as Senior Director of Business Development at Visit West Hollywood, where he spearheaded global market development, sales strategy, and travel trade partnerships across the UK, Europe, Latin America, Asia Pacific and Canada. Previously with Warner Bros. Global Studio Tours, he supported international market development for the studio tour business, including successfully launching Brazil for Warner Bros. Studio Tour Hollywood, where it became one of the attraction’s top performing overseas markets. His earlier experience also includes roles across the airline and hospitality sectors.

“I am thrilled to continue building upon the international presence of St. Pete-Clearwater’s BEACH. CULTURE. and look forward to expanding St. Pete-Clearwater’s global footprint through strong relationships with our industry partners including airlines, tour operators and travel professionals,” said Denis Zyuzin, Director of Global Travel Trade Strategy for Visit St. Pete-Clearwater. “My years working in London gave me a lasting appreciation for the UK travel landscape and the strength of its industry partnerships. International demand and travel to Florida remain strong, with St. Pete-Clearwater offering a fully rounded destination for British travellers.”

Zyuzin holds an Executive MBA in International Hotel & Resort Management and Tourism from Institut Vatel / University of Perpignan in France.

Download headshot: https://www.dropbox.com/scl/fi/gueknnz627dvo1vak9xnb/Denis-Zyuzin-Headshot.jpeg?rlkey=rrakdjuqh3hjeqivfa5f9ebq0&st=ai3jekaq&dl=0

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For further press information, please contact:
Caitlin Lesko | Cesar Arnold
Rooster.
T: +44 (0)203 440 8930
E: teamvspc@rooster.co.uk

About Visit St. Pete-Clearwater:
Beyond promises of sunshine and memories made in white sugar sands, St. Pete-Clearwater delivers far more than 35-miles of Gulf coast beaches. Offering emerald waters, a Michelin recognised dining scene, global arts & culture hub with more than 600 murals and seven walkable museums, beach town nostalgia, and major sporting and culture events year-round.

Flights from London to Tampa International Airport operate daily, meaning visitors can reach Clearwater Beach, recognised as the top Florida beach in the TripAdvisor Traveler Choice Awards 2026, in just 30 minutes. 90 minutes from Florida’s theme parks, St. Pete-Clearwater is ideal for a twin-centre holiday.

Shine a little brighter in St. Pete-Clearwater, where sunshine meets substance, and immerse yourself in BEACH.CULTURE.

Discover the adventures that await at VisitSPC.com.