Science-inspired experience specialist, New Scientist Discovery Tours has appointed integrated comms agency, Rooster to manage its UK public relations. Rooster will work alongside New Scientist Discovery Tours’ marketing and production team to raise brand visibility amongst knowledge-hungry travellers in the UK.
Rooster will leverage its 24-years of media relations experience across the travel and consumer sectors to elevate consumer awareness of this immersive and experiential style of travel. Rooster will manage New Scientist Discovery Tours’ ongoing press office, media experiences, journalist events and the overarching consumer narrative linking science and travel.
Founded in 2015, New Scientist Discovery Tours currently offers over 50 custom-built tours, with many more being added in 2024 and beyond. New Scientist Discovery Tours combines deep insight with adventure through amazing science-inspired tours and expeditions across the globe, all of which provide unparalleled access to leading experts.
Stand out tours for next year include the Total Solar Eclipse 2024: Albuquerque to San Antonio, USA, The science of the deep Antarctic: Shackleton’s expedition and the Weddell Sea along with Darwin’s Galapagos with Jo Ruxton MBE.
Kevin Currie, Director of New Scientist Discovery Tours said: “Science is everywhere – including when travelling and on holiday – which is why we are passionate about our unique tours and travel experiences taking people around the world on immersive and exploratory trips, all led by engaging subject matter experts.
“Rooster came to the table with a fresh new angle to our communications outreach, which is why they were the obvious choice in PR partner as we head into 2024, our biggest and best year offering science-inspired tours.”
Emma Arthurs, Head of Travel at Rooster, said: “We were blown away by the depth and substance in the curated travel offering from New Scientist Discovery Tours – it is exactly the kind of brand we love to work with. Along with spreading the word about the tours and experiences themselves, we’re also very excited to look deeper into the trends and themes around knowledge-based travel.”
Currie adds: “There is true beauty of getting under the skin of a destination, taking time out and looking at everything from a new angle. As such, at New Scientist Discovery Tours, we aim to tread lightly and help our guests appreciate and protect this beautiful world we live in for future generations.”
For more information about New Scientist Discovery Tours, please visit: https://www.newscientist.com/tours/
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For media inquiries, please contact:
Tilly Everard | Chloe Hernandez | Hannah Carlisle | Emma Arthurs
Rooster.
E : [email protected]
T: +44 (0)203 440 8930
About New Scientist Discovery Tours
New Scientist Discovery Tours offers science-inspired tours, expeditions, weekenders and cruises, creating carefully curated itineraries to the world’s most fascinating destinations. Designed for curious minds, tours are tailored for guests with an appetite for expanding their knowledge while travelling.
As part of New Scientist, the world’s leading science and technology magazine, the tour provider has an expansive network of editors, science specialists, academics and authors, who lead its experiential and exploratory trips.
Offering experiences since 2015, New Scientist Discovery Tours currently offers over 50 tours and experiences worldwide to a committed audience of travellers. New Scientist Discovery Tours help travellers discover science through the joy of travel with minimal environmental impact, in a way that doesn’t harm the environment, people, cultures or wildlife.
About Rooster
Rooster is one of the UK’s leading independent integrated communications agencies servicing clients across b2b and b2c sectors. Founded in 1999 by Henry Hemming, Rooster is focused on results-driven communications that deliver against clients’ business objectives. Managing Director James Brooke heads up the team of 30 genuine, straight-talking and creative comms experts.
Rooster clients span the travel, lifestyle, property and b2b sectors including Flight Centre, Center Parcs, Ambassador Cruise Line, Tempur UK, Fairview New Homes, ECA International and Resource Solutions. Rooster’s sustainability PR service provides expert guidance and strategy for businesses wishing to better communicate how they are positively impacting our increasingly fragile world.
For more information visit www.rooster.co.uk
