Leading Luxury Hospitality Group, Cheval Collection, Appoints Rooster PR

Leading Luxury Hospitality Group, Cheval Collection, Appoints Rooster PR
30th November 2022 Samantha Anderson

Leading Luxury Hospitality Group, Cheval Collection, Appoints Rooster PR

Leading luxury apartment and hospitality brand, Cheval Collection, has appointed Rooster to manage its UK and Ireland PR.

Rooster will work as an extension of Cheval Collection’s marketing team to increase brand visibility across the UK and Ireland, as well as coordinating the PR for three new products launching to market: Cheval Maison – The Palm Dubai, in April 2023, MY Locanda Glasgow, in 2024 and Cheval Maison – West Regent Glasgow, in 2025.

Cheval Collection has over 40 years’ experience in luxury hospitality and is known as one of London’s leading luxury accommodation providers, supported by its portfolio of properties in incomparable locations, teamed with high standards of service and hospitality.

In London the collection consists of Cheval Knightsbridge, Cheval Thorney Court, Cheval Gloucester Park, Cheval Hyde Park Gate, Cheval Calico House, Cheval Phoenix House, Cheval Harrington Court, Cheval Three Quays, and Lexham Gardens by Cheval Maison.

In Edinburgh the collection includes Cheval The Edinburgh Grand, Cheval Old Town Chambers and Cheval Abbey Strand Apartments at Holyrood.

The Rooster team led by Emma Arthurs, Senior Account Director, will manage Cheval Collection’s ongoing press office, brand partnerships, events, and media stays, across the group’s twelve luxury all-apartment locations.

John Philipson, Chief Operations Officer, says: “Over the next few years, Cheval Collection aims to reinvigorate its PR strategy to expand the brand’s presence outside the luxury space. Rooster was the clear choice to help us in this mission; their wide range of experience in travel, lifestyle, and consumer PR stretches beyond the confines of luxury and will be applied to form a modern, cutting-edge, and flexible PR strategy.”

James Brooke, MD at Rooster says: “Rooster has evolved as an agency during the pandemic and our expertise has grown rapidly outside the traditional travel and luxury sectors. We’re excited to shake up Cheval Collection’s PR and look forward to contributing towards the brand’s ongoing evolution during this period of investment and growth.”

Set to open in 2024, MY Locanda Glasgow will be the newest brand in Cheval Collection’s portfolio, offering stylish, design-led apartments where guests can feel part of the local community, at a more affordable price-point. The property is located on a development adjacent to Glasgow City Chambers on George Square and will have 104 studio apartments, 62 one-bed apartments, and two one-bedroom suites.

For more information on Cheval Collection visit: https://www.chevalcollection.com/, and MY Locanda Glasgow visit: https://mylocanda.com/


For further press information, please contact:
Hannah Carlisle | Emma Arthurs | James Brooke
Rooster. We are pr.®
T: +44 (0)203 440 8930
E: [email protected]

About Cheval Collection:
Cheval Collection is an award-winning luxury hospitality company specialising in high quality serviced apartments worldwide. The collection includes the Cheval Residences, Cheval Maison and MY Locanda brands. Cheval Collection has extensive expertise and resource available to take on new projects, from inception to opening alongside support functions across the business, from technical services, operations and facilities management to revenue and reservations, human resources and sales and marketing.

Social Handles
– Instagram @chevalcollection
– Twitter @Cheval_Global
– Facebook @ChevalCollection