Announced today, 21 April, WUKA, the UK’s leading period wear brand, has been honoured with a Queen’s Award for Enterprise for sustainable development.
Now in its 56th year, the Queen’s Awards for Enterprise are the most prestigious business awards in the country, and WUKA is one of 226 organisations nationally to be recognised.
Founded in 2017 by husband-and-wife team, Ruby Raut and Dave Slocombe, WUKA is the UK’s leading period wear brand and was the first in the UK to produce fully leak-proof reusable period underwear that completely replaces the need for pads and tampons.
WUKA recently launched a full investigation into the carbon footprint of menstrual products. The report (which can be downloaded here), found that a year’s worth of disposable pads and tampons for one person produces 8.9kg of CO2 emissions; the same as charging a mobile phone more than 1000 times.
Switching to reusable period pants will reduce your carbon footprint by six times compared to pads and four times compared to tampons. To date, WUKA customers have prevented an estimated 3,500 tonnes of CO2, which is equivalent to planting 60,000 trees. And then there’s the plastic waste; just one pair of WUKA period pants can save 200 single-use plastic-riddled disposables from going to landfill or polluting our oceans.
Ruby Raut, co-founder of WUKA says: “If 15 million women and individuals who menstruate in the UK switched to WUKA Period Pants, we could reduce carbon emissions by 4.2 million tonnes. That’s equal to more than 2.5 million return economy class flights from London to New York.
“Our mission is fourfold: To empower the menstruating population; improve access to quality, comfortable, sustainable period products; eliminate period poverty; and remove period shame and stigma. Receiving this prestigious award is testament to the hard work of our team who strive, on a daily basis, to make our core belief – that nothing should hold women back when on their period – a reality for all menstruating people in the UK.
“WUKA stands for Wake Up Kick Ass, and going forward that’s exactly what we intend to continue doing.”
Continually innovating to provide the best possible period products to improve the menstrual experience for all, WUKA products are mindfully created, using the highest quality planet-friendly fabrics, to be both great for the body and good for the environment. From the Better Cotton Initiative, Organic Certified, to Vegan, PETA approved and certified Carbon Neutral+, WUKA underwear is all accredited and designed with the future in mind.
For more information, visit wuka.co.uk
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Note to editors:
- For more information on WUKA, visit www.wuka.co.uk
- Please contact us should you be interested in receiving product for review or for competition prizes
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Elsa Findlay | Julie Aguilera-Kemp
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About WUKA
Founded in 2017 by husband and wife team, Ruby Raut and Dave Slocombe, WUKA is the UK’s leading period wear brand and was the first in the UK to produce fully leak-proof reusable period underwear that completely replaces the need for pads and tampons. Just one pair of WUKA period pants can save 200 single-use plastic-riddled disposables from going to landfill or polluting our oceans.
WUKA stands for Wake Up Kick Ass; because nothing should hold women back when on their period. The brand strives to empower the menstruating population, improve access to quality, sustainable period products, eliminate period poverty, and remove period shame and stigma.
Offering a range of award-winning undies to suit different menstrual flows, WUKA period pants hold from two to six tampons worth of period blood; the highest absorbency of any other period products. They are also available in the most extensive range of sizes on the market – from XXS, right up to 6XL.
WUKA also offers period leggings, period sports shorts, period swim bikini briefs, and a number of period accessories and gifts, including a wearable hot water bottle, wash bags, period wellness sets, and starter kits for tweens and teens.
All WUKA products are mindfully created, using the highest quality planet-friendly fabrics, to be both great for the body and good for the environment. From the Better Cotton Initiative, Organic Certified, to Vegan, PETA approved and certified Carbon Neutral+, WUKA underwear is all accredited and designed with the future in mind. Equality, inclusivity, and social & environmental responsibility are at the heart of everything WUKA does.
WUKA is available in Morrisons, Superdrug, Planet Organic, Urban Outfitters, and a range of independent zero waste and fashion retailers. You can also purchase WUKA products direct from the WUKA website.
Follow WUKA on Instagram: @wukawear
