New Ethical Fireside Living Brand, Kindwood, Launches Today

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New Ethical Fireside Living Brand, Kindwood, Launches Today
1st May 2021 James Brooke

New Ethical Fireside Living Brand, Kindwood, Launches Today

Offering top quality wood fuel and elegant and sustainably produced fire related home accessories, Kindwood is a new breed of fireside brand that puts purpose over profit.

Launching today, 1 May 2021, Kindwood is a purpose-led ethical fireside living brand.

Based in Norfolk and founded by eco-entrepreneur and ex-sustainability consultant, Taylor Gathercole, Kindwood is built on the mission to enhance the nation’s experience of the primal comfort of fire, whilst also being kind to the planet.

“I became increasingly frustrated with the lack of clarity on and commitment to sustainability processes in the wood fuel industry,” says Taylor. “Kindwood was born from the desire to set a benchmark for accountability and to develop a full lifestyle offering that enhances people’s enjoyment of the fireside experience year-round.

“At Kindwood, we guarantee accountability, traceability, transparency, quality, and kindness in everything that we do, with an exceptional level of care for the products, the people that are involved in producing them, and the environment.”

Kindwood’s Woodsure certified wood fuel range includes a variety of quality kiln dried kindling, hardwood logs and natural firelighters – both for indoor and outdoor fireside living. All wood fuel products are sustainably and locally sourced from estates within a radius of 80 miles or less from Kindwood HQ.

Already offering garden fire baskets, vintage storage crates, and thoughtfully curated kitchenware, the brand is in the process of building its range of elegant fireside and fire related home and garden accessories.

Supporting British craftsmanship and small, local businesses, all of Kindwood’s lifestyle products are hand crafted using locally sourced, sustainable materials in the UK. Crafted with care, they are designed to be iconic, stylish and offer quality and durability.

For Kindwood, sustainability is a given. Whilst providing comfort to Brits, Kindwood’s sustainability credentials are authentic and thorough, with the company using exclusively renewable energy sources, zero plastic and locally sourced product.

The brand also partners with The Woodland Trust, planting trees with every bulk order to offset any carbon produced in the manufacturing and distribution process, and plants two trees monthly for every Kindwood employee via a partnership with Planting Tomorrow’s Forests.

To find out more or to explore Kindwood’s range, visit: kindwood.co.uk.

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