Rooster PR Steps into the Driving Seat
Motorsport Tickets, the dedicated motorsport ticket provider, has chosen Rooster as its PR agency to drive its first ever, dedicated consumer awareness programme. The appointment comes as the brand gears up for a period of rapid expansion, including the introduction of travel packages and more race series.
Motorsport Tickets has over 16 years of experience as a trusted and authorised ticket seller for Formula 1, MotoGP, World Endurance Championship, Le Mans 24-hour, Isle of Man TT and more.
Rooster has been tasked with raising awareness of Motorsport Tickets as the one-stop destination for a definitive range of event tickets, travel packages and exclusive experiences for motorsport fans.
Rooster will be responsible for generating coverage in national, regional, local and specialist consumer media, as well as communicating the strong growth and strength of Motorsport Tickets, the lead business within Motorsport Network’s Event vertical.
Richard Gibson-Venner, Marketing Director said: “It’s great to have Rooster onboard as we embark on this next growth phase. Complementing the ongoing investment we’re putting in, as we strive to build a best in class marketing team that can really drive the business forward. Their experience within the travel sector is really well aligned with our wider aspirations and will be a valuable asset and sounding board to the whole team.”
James Brooke, Managing Director of Rooster PR said: “Our collective feet are firmly on the gas as we kick start work on such an exciting PR brief from Motorsport Tickets. We’re very much looking forward to utilising our industry contacts and implementing a creative approach to raise awareness of Motorsport Tickets in the UK, especially when sporting events and global travel resumes.”
Motorsport Tickets is headed up by CEO Dale Ballentine, who brings 20+ years’ experience and high-level accomplishments, most notably his time overseeing the operational delivery for ticketing at both London 2012 and Rio 2016 Olympic Games.
Motorsport Tickets is part of Motorsport Network, the digital market leader across the motorsport and automotive industries with a 56 million-strong monthly audience of global racing and automotive fans, representing the largest audience of motorsport and auto-enthusiasts in the world.
For further press information, please contact:
Emma Arthurs | Hannah Carlisle
T: +44 (0)203 440 8930
E: [email protected]
About Motorsport Tickets
Motorsport Tickets is the dedicated motorsport ticket provider. Part of Motorsport Network and with over 16 years’ experience, it’s the authorised ticket reseller for many of the world’s best circuits, supplying ticket and hospitality options to all Formula 1, MotoGP and World Endurance Championship race events, alongside the Le Mans 24-hour, Isle of Man TT, and a raft of factory tours and experiences. Motorsport Tickets serves a global customer audience across Europe, the Americas, the Middle East, Asia and Australasia.
About Motorsport Network
Motorsport Network is the destination for millions of automotive and racing fans. We fuel their passion with tomorrow’s stories today and offer access and experiences no one else can. We sit at the heart of the world’s automotive and racing industries at a time of exciting transformation and enormous potential and through our integrated digital ecosystem, we’re unlocking more opportunities and experiences for our fans. Together, we’re shaping a community that offers incredible personalized experiences and is opening up the world of cars and racing to the next generation of fans.
To read all Motorsport Network announcements, please click here.
About Rooster. We are pr.®
Rooster is one of the UK’s leading independent PR agencies servicing clients across b2b and b2c sectors. Founded in 1999 by Henry Hemming, Rooster is focused on results-driven communications that deliver against clients’ business objectives. Managing Director James Brooke heads up the team of over 20 genuine, straight-talking and creative communications experts.
Rooster clients span the travel, lifestyle and business sectors including Flight Centre, Atmosphere Hotels & Resorts, Tempur UK, Vastint UK and ECA International. Rooster’s newly launched sustainability PR service provides expert guidance and strategy for businesses wishing to better communicate how they are positively impacting our increasingly fragile world.